We have a longstanding relationship with an independent vehicle leasing company who recently have broken into the small fleet market. As part of their success in winning business in this area they won the contract to supply Scottish Cycling with their new vehicles.
The brief was very straight forward “we have seven VW Passats arriving two VW Transporter Kombis & a Crafter coming, we have our logo & sponsors logos, our livery before has been very poor, please come up with some designs & costs for us to consider”. This relied on us heavily to deliver vehicle branding which would raise their profile within the cycling community and all the design work to come from us no agency involvement.
It goes without saying that we had to be mindful of the budget, It would be easy to come up with another wrap, but in this instance a partial wrap was the answer.
We came up with a livery that could work on both white & silver cars, allowed the vehicles to stand out from a far in a crowd when an event is being televised (blue bonnets & purple sunscreens). Our solution allowed for use of colour change film from Avery, cut vinyl graphics & full colour prints using 3M IJ 380 for the rear of two of the vehicles. Scottish cycling is well represented on the vehicle whilst the sponsors logos are faithfully represented & are easily read.