Established local manufacturer KCW Windows were looking to use their fleet of vans to promote their recently expanded range of products, and called upon the services of Signs Express (Bedford) to help.
In addition to their windows and doors, KCW had added lifestyle products to their range. Having realised what a great marketing tool their fleet could be, they asked Signs Express (Bedford) to wrap their new vehicles to demonstrate the quality of their work.
Previously, KCW had branded their vans to include their company name, address, website and list of products. The new range was a great opportunity to update their fleet and, combining the client’s own product images with some high quality stock photography, the design team at Signs Express (Bedford) worked with KCW to adapt their logo and text to maximise the impact of the images on the sides of their vans. These vivid images were created using a new Epson SC30600 printer and were installed in a purpose built vehicle bay at Kempston. Four vans were completed in four days, plus a Fiesta survey van.
The client was delighted with the result and has commented that the new fleet provides for great value marketing.
Signs Express (Bedford), who recently won the Most Collaborative Franchisee accolade at this year’s Signs Express signage awards, opened their doors in March 2006. The centre works with a variety of customers, covering areas in and around Bedford such as Kempston, Ampthill, Flitwick, Cranfield and Houghton Regis.