In their latest project as preferred sign suppliers to Sky Pro Cycling, Signs Express (Manchester) has completed a rebrand of all the team’s support vehicles for the Tour De France 2011.
Team Sky’s vehicles, as well as kit and bikes, have changed from blue to green for all 21 stages of the race to help raise awareness and support for Sky Rainforest Rescue, a three year partnership between Sky and WWF to help save a billion trees in the state of Acre, northwest Brazil.
Sky Rainforest Rescue is a three-year partnership between Sky and WWF. Deforestation is now responsible for around 20% of global greenhouse gas emissions and an area the size of three football pitches is destroyed every minute in the Amazon.
Unveiled in time for the first stage of the Tour de France on 2nd July, the graphics include a rebranded Sky logo, which has been formed using zoomed in imagery of leaves and water droplets to illustrate the significance of the campaign.
Twelve vehicles including the team bus, truck and several support commercial vehicles and cars have been rebranded. The graphics include silhouettes of forest scenes in green vinyl on a contrasting black background along with the strapline ‘working together to help save 1 billion trees.’
Helen Mortimer, Operations, Team Sky
As a team we saw the opportunity to change our bikes and kit to green as the perfect way to raise awareness of Sky Rainforest Rescue amongst the Tour de France’s millions of worldwide fans. We are grateful to Signs Express support on this project and for their level of professionalism in delivering the project to their usual high standard and at such short notice.