In November 2013 Signs Express (Worcester) was approached by Wolseley UK to supply and fit full colour advertising graphics to the rear of eighty of their trailers within a very tight time frame.
Wolseley UK is one of the UK’s leading suppliers of construction products and materials and had very specific requirements:
- to create bespoke graphics
- for the 80 trailers to be completed within two months
- minimal impact on trailer availability
- Signs Express (Worcester) to largely manage the project with the aid of Wolseley UK staff as required
The logistics of each trailer’s movement had to be taken into consideration and so after an initial appraisal it was decided that most of the graphics could be applied at the Worcester Distribution Centre (DC) during normal working hours and Saturdays. In addition Signs Express (Worcester) applied graphics to approximately 25% of the trailers at Wolseley UK's DC’s in Melmerby, North Yorkshire and Milton Keynes.
Each trailer had different requirements with designs coming from three design agencies for three different adverts. There were several configurations of trailer with the different adverts. Once it was decided which images were to go on which trailer, a stock of graphics were printed using Metamark MD3A-B block out vinyl. This allowed for a faster and easier application by providing air with an exit route under the graphic. It also blocked out graphics that were already on the trailer, thus avoiding the cost and time for existing graphic removal.
The application of the decals began on 20th November and slight modifications to the designs were carried out as required on site to suit each trailer. Despite the two week Christmas close down, the transformation of the mobile adverts on the trailers was completed on the17th January 2014.
Jess Partridge, Transport Planner, Wolseley UK said: “Phil and his team at Signs Express (Worcester) did a tremendous job in a very tight time frame. I felt confident from day one that Signs Express (Worcester) could take charge and liaise with our Distribution centre teams to get the job done. Everything was achieved on time and I would like to thank Phil and his team for the hard work they put in to meet this deadline, and the work that was done on all 80 trailers.”
Phil Shellam opened the Warndon based sign making centre in August 2003. He and his team offer a comprehensive range of signs and graphics solutions to Worcestershire and the surrounding areas.