The opening of a new salon of the Sia Beauty chain within Harlow's Harvey Centre gave the opportunity for owners Nim and Tushar Mamtora to refresh the look of their brand. With a proven background in working closely with owners and shopping centre management to deliver the whole package of design, manufacture and installing shop signage they contacted Signs Express (Harlow).
After visiting the site and spending time with the owners to understand the impression they wanted to portray from their salon, a solution showcasing the curves and colours of the Sia logo was decided upon. The main fascia consists of a shaped aluminium signtray with brushed stainless steel lettering mounted on opal polycarbonate backtrays illuminated with LEDs to create a halo effect. To create the privacy for Sia's clients, frosted window graphics were applied to the salon windows, which also serves as a menu of treatments available. The origins of Sia Beauty lie with the establishment of a number of Threading Bars within the M25 region and it was decided the new look would be rolled out to these – the Harlow kiosk being the first to adopt the new digitally printed vinyl wrap.
Tushar Mamtora, Owner, Sia Beauty
We have been really pleased with our choice of working with Signs Express. We had worked with other companies in the past, but now wanted to establish an ongoing relationship with experts who understand and listen to our needs. The Harlow salon looks great and we will be working with Signs Express on our next opening at Brent Cross Shopping Centre before the end of this year, in due course rolling out the new look to our existing premises.