Signs Express (Harlow), along with 10 other local companies offered to sponsor local secondary school, Stewards Academy, in their first major challenge to raise funds for two charitable causes. The school will be the first school raising money for the Mo Farah Foundation, the charity founded by double Olympic champion Mo Farah, to provide a village in Somalia with a water well and also for the Stewards Academy Foundation supporting the less fortunate within Harlow. The challenge – to run from Cardiff to Harlow in just 50 hours!
Signs Express undertook to give the two school minibuses that would be accompanying the runners, a new look by applying vinyl graphics and logos to advertise the Stewards150aday challenge and its sponsors.
By working around the existing school logo, Signs Express came up with an eye-catching design to attract members of the public who saw the runners, to have some idea why they were running to entice them to donate via text giving helping to reach the £10,000 goal of the challenge. Similarly a banner was designed and printed for display in Harlow.
So on Saturday 22nd June 2013, 12 staff members of Stewards Academy set off from the Millennium Stadium, Cardiff to run back to their school in Harlow, Essex running 300km in less than 50 hours. They ran through 10 counties running through day and night arriving back in Harlow early on Monday 24th June. The last leg of the run, from the Park Inn Hotel, Harlow to the school in Parnell Road 12 students joined their teachers to be met at Stewards Academy with a rousing VIP welcome.
“It’s been great to see the enthusiasm of the staff and pupils at Stewards Academy in preparing and completing this challenge for others less fortunate than themselves. Signs Express (Harlow) are proud to be involved in this local community project helping by promoting their cause through the media of vehicle graphics that we know, through experience, is a very effective way of advertising.” Commented Lynda Heywood, co-owner of Signs Express (Harlow).
For more details, or to make a donation click here stewards150kaday.co.uk/ Alternatively contact the school directly on 01279 421951