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Creating a window of opportunity

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Posted 02.03.2015

Portsmouth’s premier shopping centre, Gunwharf Quays, has used its large window fronted area to full effect with the assistance of Signs Express (Portsmouth). Advertising on a mammoth scale, the installation involved full colour window graphics spanning over 25m in length across a 72 panel floor to ceiling area.

Window graphics

Window graphics

Graphics installed by Signs Express Portsmouth

Graphics installed by Signs Express Portsmouth

As an existing customer, Signs Express centre owner Ray Allenby was keen to develop a relationship with the Gunwharf Quays marketing team to explore the full range of signage required and to ensure the needs of their business could be met. Ray and his team were able to show their understanding of the need for a speedy response as well as quality products and were also able to complete work out of hours to avoid any disruption at the destination.

On the back of the strong relationship which had been built up, Signs Express (Portsmouth) was called upon to provide window graphics to cover a full shop front, consisting of 72 floor to ceiling panels which required nigh time installation so as to cause as little disruption as possible to the shopping centre. Lead times are often short, and the Portsmouth team were asked to fit the graphics at 10 working days’ notice over just one night, but they were up for the challenge!

Commenting on the project, which is the largest ever undertaken by the Portsmouth sign makers, Ray said, “Window graphics are a fantastic way to advertise a business and Gunwharf Quays have really utilised the space available to their full advantage. This project was certainly one of the largest we’ve done but with the help of our supplier PMX Coatings, we were able to fulfil the tight deadline and complete installation in just one night whilst also continuing to service our other clients. We’re delighted to be involved in such a high profile graphic which can be seen from a long distance and is certain to become an icon for the shopping centre.”

Signs Express (Portsmouth) is now in the enviable position of being recommended by Gunwharf Quays to all of the shops in the centre for works of all types, a fantastic result which just goes to show that ensuring great customer service is at the core of your business can lead to even greater things.

Gunwharf Quays is an outlet retail destination with 90 outlet stores and 30 restaurants, bars and cafés located in Portsmouth http://www.gunwharf-quays.com/

Signs Express Portsmouth opened in 2002 and has recently been taken over by new franchisees Ray Allenby and Jane Wiles. The centre offers a full range of signs and graphics solutions to areas in and around Portsmouth such as Gosport, Fareham, Whiteley, Segensworth, Havant, Waterlooville and Chichester. For more information call 023 9238 3821.  

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