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Signs Express powers Bosch UK Challenge

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Posted 03.07.2013

As part of the UK and Ireland’s leading sign and graphics company, Signs Express (Coventry) has produced vehicle graphics for 2 Ford Fiestas for Bosch, who are marking their sponsorship of this year’s Institution of Mechanical Engineers Formula Student Competition.  This competition will see 46 universities across England, Scotland and Wales compete in 1,701 miles of eco-driving.

The team of highly skilled sign makers at Signs Express (Coventry) applied temporary vehicle graphics to create the look that their client Bosch requested.  Graphics were applied to all aspects of the car including a large map of the UK on the roof.

The Formula Student university teams have selected a driver from each team to drive a Ford Fiesta, powered by a 1.5-litre diesel engine – featuring Bosch’s common rail diesel injectors and high-pressure fuel pump – across the length of Britain to find the most economical Formula Student Driver.

The challenge was started by the President of the Institution of Mechanical Engineers, Patrick Kniveton and Andrew Castle, Vice President of Finance and Administration for Bosch UK, on 18th June at 11h00 on Horse Guards Road in Westminster.

The route heads south along the coast before heading west to Swansea and then up through England and Scotland towards the final destination of Aberdeen University on 21st June.  As well as Bosch, the other supporters of the Formula Student Diesel Eco Drive Challenge include Ford UK, Shell, The AA and EE.

Geoff Manns, centre manager at Signs Express (Coventry) said; “We were delighted to be involved with this project, the graphics on the vehicle look great and the customer was very pleased with the results.”

As a highly effective promotional medium, signage is essential to all businesses.  Whether you use signs to attract or inform customers, reinforce your corporate identity or to comply with health and safety regulations, Signs Express (Coventry) has the skills and expertise to fulfil every need.

Bosch UK is a gold sponsor of Formula Student 2013, which is taking place at Silverstone from 4th – 7th July.  Universities around the world will be challenged to design, build and race a single seat racing car before testing it in competition.

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