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World Cup MINI Adventure

Posted 07.07.2010

Williams Group, the North West’s leading BMW and MINI dealer group have called on long standing signs and graphics supplier, Signs Express (Manchester) to provide eye-catching promotional graphics supporting England’s World Cup campaign.

World Cup MINI Adventure

World Cup MINI Adventure

The Williams MINIs have received the vehicle graphics treatment from Signs Express. The cars have been driven in convoy in Manchester, Liverpool and the surrounding areas visiting high footfall areas and places of interest as well as providing talking points for local radio stations.

Designed by 438 Marketing the car graphics include the St George’s cross along with a modified ‘Williams’ design of the iconic England coat of arms. Instead of the traditional depiction of 3 lions, silhouettes of MINI’s and the iconic MINI logo were placed in the shield, personalising the graphics to the leading car dealership.

Vehicle graphics are a highly effective communication medium with research showing that over 3,000 people will see a vehicle on a busy road every hour of the working day. There are a number of options available from simple car graphics to digitally printed photographs and even full van wraps.

Signs Express (Manchester) provides a wide variety of signs and graphics from its production centre based on Trafford Park in Manchester. Established for 13 years, owner Lee Eaton said, “We have been delighted to complete the promotional car graphics for Williams MINI. We have worked with them for a number of years, providing large format window graphics, point of sale displays, vehicle graphics amongst other interior and exterior signs.

“World cup fever has definitely taken over and its great we are able to put our vehicle graphics skills to use for this promotional campaign. Our sign-making staff were very pleased to be involved in supporting England this way.” 

With a strong reputation for excellent customer service, Williams MINI dealerships are located in Bolton, Liverpool, Manchester and Rochdale. More information can be found at
Signs Express (Manchester) is part of the UK’s largest sign company with over 75 centres nationwide. For further information contact 0161 865 0200 or log onto

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