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Raising awareness for ‘Cash for Kids’

Posted 08.12.2010

In a bid to help Radio Aire and Magic 828’s Cash for Kids charity, Signs Express (Leeds) has shown its support by applying graphics to the radio station’s vehicles as part of its promotional campaign to help underprivileged children.

Centre owner Dave Nurse (left) & charity manager Josephine Hardcastle (right)

Centre owner Dave Nurse (left) & charity manager Josephine Hardcastle (right)

Contacted by Cash for Kids charity manager Josephine Hardcastle, the Leeds-based signs and graphics specialist, applied vehicle graphics to its fleet including one car and two vans, to help spread the word in the area and to encourage the public to contribute to the Cash for Kids’ Christmas appeal.

Jo commented on the work completed by Signs Express (Leeds): “It was a mad rush to get our vehicles branded in time for our annual Christmas appeal but the guys at Signs Express came to our rescue and could not have been more helpful.”

Established to care for the local children’s community, the Radio Aire and Magic 828’s Cash for Kids charity, helps underprivileged and sick children in need of help all year round. The charity annual Christmas appeal calls upon the local community to buy an extra gift whilst doing their own Christmas shopping so they can be distributed to children throughout West Yorkshire who are at risk of waking up to no presents on Christmas morning. Charitable donations are also accepted which last year resulted in the Bauer Radio group of radio stations raising in excess of £5.8 million between 20 radio stations.

Signs Express (Leeds) centre owner Dave Nurse said: “It’s important to try and help the local community where we can, so with such a worth while charity we were only too happy to help when Jo contacted us last month. Vehicle graphics are an excellent way to promote any campaign or business, and with research showing that approximately 3000 people can potentially see a busy vehicle over the course of an hour, it’s an ideal medium to get any message across.”

As part of the UK and Ireland’s leading signs and graphics company, Signs Express (Leeds) provides a complete design, manufacture and installation service for all forms of signage including interior/exterior signs, vehicle graphics, exhibition and display products, window graphics and health and safety signage for businesses in Leeds and surrounding areas. Customers include Leeds City Council, Siemens, European Metal Recycling, Taskmaster, Service Point, Audi and McDonald’s as well as Sky Gaming and many well know retail brands.

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