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New graphics support for GB Cycling Team

Posted 11.03.2011

Leading Signs and Graphics Company Signs Express (Manchester) has become the preferred graphic suppliers for team vehicles and transport for the Great Britain Cycling team.

This means that ahead of the 2011 UCI Track Cycling World Championships in Apeldoorn, between 23-27 March, the team will have a fresh new look across support vehicles, bikes and even helmet graphics.

As preferred sign suppliers to the GB Team and Sky Pro Cycling, Manchester based Signs Express will provide the teams with a wide range of signs and graphics that range from vehicle graphics to more bespoke items such as helmet, shoe and suitcases stickers. Additionally the team will be supplied with internal office window graphics and race warm-up area signage for two Sky Pro team coaches.

Signs Express (Manchester) provided fresh new eye-catching vehicle graphics across all of the Great Britain cycling and British Cycling team vehicles; which cover road, track, BMX and mountain biking disciplines. As an important branding and promotional medium, the cyclists are set to receive extra support during training sessions and race meetings as a result of the clear graphics.

In total over 50 cars have received the Signs Express treatment and a further 9 vans were completed in time for upcoming competitions.  Depicting the union jack, the flag graphics appear to be flowing across the rear of the vehicles. The team logo and sponsors logo also adorn the vehicles for a clear but dramatic look.

Printed in-house on Signs Express’ wide format JV33 digital printer onto clear avery cast vinyl, the partial wraps were applied in the production centres dedicated vehicle application bay, and each completed to the highest standards so they have a long lasting finish. A full set of graphics were also despatched to be fitted to an Alfa Romeo in Italy.  

The Alfa Romeo estate cars are ideal as support vehicles and carry essential medical and training equipment on board. With full branding, they are unmistakable additions to the British cycling team.

Commenting on the relationship, centre joint owner Lee Eaton said, “We have been delighted to be working with the Great Britain and Sky Pro Cycling teams. Manchester is the home of cycling in the UK and we have been really excited to be working with the national team. We have worked on a number of projects over the last couple of years and hope to assist them further in the build up to future events.”

British Cycling’s Purchasing and Equipment Manager for the GB Team, Dave Parsons, said: “I’ve always been very impressed with the level of professionalism of the team at Signs Express - they’ve always been prepared and able to deliver the highest standard of work, sometimes at a moment’s notice, and have been prepared to tackle some of the more unusual requirements we have.”

The recent work has been followed by a full range of graphics for Sky Pro Cycling which saw the experienced sign making team from Signs Express being asked to fly out to Belgium and Majorca to remove the existing graphics plus supply and fit 20 partial wrap vehicle graphics on location. The key support vehicles were liveried in Sky Pro Cycling team colours are also clearly distinguishable to both riders and supporters of the team.

Signs Express (Manchester) is part of the UK’s largest sign company which has over 73 centres nationwide. They provide a full design, manufacture and fitting service for all forms of marketing including interior and exterior signs, vehicle graphics, banners, exhibition displays and health and safety signs.


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