After undertaking extensive customer research, which included focus groups and surveys, we’ve decided to propel the Signs Express brand forward by giving it a much needed make-over.
By refreshing our logo using a new bright and engaging colour palette, we have been able to breathe fresh air and energy in to our brand reflecting the dynamic and creative signage company we are.
We pride ourselves in our expertise and innovative solutions to help businesses come up with perfect signage solutions, tailored specifically to their requirements. We feel that this new and modern look which we have adopted will help to support this. It shows that we are established, by not diverting too much from the company’s original 20 year old logo, but also that we like to move with the times and embrace new technologies and perceptions. We’re adaptable, forward thinking and approachable.
The re-fresh will span through the whole range of our marketing collateral, from signage, literature, press advertising through to online activity and our company website, even our vans will receive a face-lift in the up-and-coming months! We believe that by keeping our company identity uniform in all of these mediums we can create strong and striking brand awareness and re-enforce the company’s key message, which is that we are experts in our field.
Take a look and let us know what you think!