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New graphics show cycling team support

Posted 20.07.2010

Flying the flag for British sporting successes, the British cycling team have recently undergone a make-over of their team transport vehicles with the help of leading signs and graphics provider Signs Express based in Manchester.

New graphics show cycling team support

New graphics show cycling team support

With fresh new eye-catching vehicle graphics across all of the Great Britain cycling and British cycling team vehicles which cover road, track and mountain biking disciplines, the cyclists are sure to receive extra support during training sessions and race meetings.

In total over 50 cars have received the Signs Express treatment and a further 9 vans will be completed shortly in time for upcoming competitions.  Depicting the union jack, the flag graphics appear to be flowing across the rear of the vehicles. The team logo and sponsors logo also adorn the vehicles for a clear but dramatic look.

Printed in-house on Signs Express’ wide format JV33 digital printer onto clear avery cast vinyl, the partial wraps were applied in the production centres dedicated vehicle application bay, and each completed to the highest standards so they have a long lasting finish. A full set of graphics have also been despatched to be fitted to an Alfa in Italy.  

The Alfa Romeo estate cars are ideal as support vehicles and carry essential medical and training equipment on board. With full branding, they are unmistakable additions to the British cycling team.

Signs Express (Manchester) has worked with the British cycling team over the past couple of years providing graphics for support vehicles and even sponsor logos for helmets.

Working with the team has even lead to the supply of logos and stickers for the Sky Pro Cycling team during the recent Tour De France. Corresponding coloured logos were supplied and used by the team depending on the jerseys won on the stages.

Commenting on the relationship, centre owner Lee Eaton said, “We have been delighted to work with the British Cycling team. Manchester is the centre for cycling in the UK and we have been really excited to be working with the National team. We’ve even applied graphics to the cycling helmet for the World and Olympic champion Chris Hoy. We have worked on a number of projects over the last couple of years and hope to assist them further in the build up to future events.”

Signs Express provides a full design, manufacture and fitting service for all forms of marketing including interior and exterior signs, vehicle graphics, banners, exhibition displays and health and safety signs.

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