After celebrating 20 years in franchising last year, Signs Express is delighted to launch their new corporate identity. All elements of the brand have received a fresh new look; from signage, literature and press advertising through to the company’s website and now the new company vans; which will be seen driving across the length and breadth of the country.
Before launching their new brand look, Signs Express, which has over 70 franchisees, undertook extensive customer research, including focus groups and a national survey to help shape the direction of the new look and feel. Signs Express has also taken the opportunity to refresh its logo and by using a new bright and engaging colour palette, given a fresh energy into the established brand.
The introduction of a new brand look has culminated in the launch of new van graphics for the fleet of over 125 vehicles. Using an attractive, colourful and high impact vehicle wrap design, Signs Express has specified high quality vinyl manufacturer 3M’s range of wrapping films; the IJ180 and IJ380 series vinyl. The wide ranging vehicle fleet includes vans as large as long wheel base Mercedes Sprinters and Ford Transits to Fiesta and Vauxhall Corsa sales vehicles.
As well as being a core product offering for Signs Express, vehicle graphics are a proven advertising medium and an ideal way to showcase the new brand look. Centred on the brand value of ‘expertise’, three bold colours of teal, pink and orange are featured on the vehicle with clear logo positioning and the message ‘we understand the power of great signs and graphics’ reinforcing the importance of signage as a marketing tool.
Craig Brown, managing director at Signs Express HQ commented; “We are now on the second phase of our rebrand and are thrilled with the response we’ve had from customers and suppliers. We pride ourselves on our strong reputation for quality products and customer service and are working hard to ensure the look and feel reflects this.”
Craig continued; “A continuous programme of training and development in specialist skills, such as vehicle wrapping, is in place to ensure Signs Express remains at the forefront of the industry and our own vehicles were the ideal opportunity to showcase this skill set.”
Signs Express provides a one-stop-shop for signs and graphics for businesses large and small and is a full member of the British Sign & Graphics Association and the British Franchise Association.