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NIVEA celebrates 100 years

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Posted 27.05.2011

Having completed a successful graphics project to promote Nivea as official sponsors of the England Football team, Signs Express (Birmingham South West) were called back to their office in Birmingham to produce and install a new striking window graphics project.

NIVEA celebrates 100 years

NIVEA celebrates 100 years

NIVEA celebrates 100 years

NIVEA celebrates 100 years

NIVEA celebrates 100 years

NIVEA celebrates 100 years

NIVEA celebrates 100 years

NIVEA celebrates 100 years

The graphics promote 100 years of Nivea in conjunction with their ATL Skincare campaign and were completed at night to create a surprise element for Nivea staff arriving back to their office the following morning. The team fitted digitally printed and laminated graphics to several conference rooms, meeting pods and private offices. These graphics were printed onto clear vinyl to allow sun light to filter into the offices and the white elements of the logo were also included to maintain brand identity. 

Gemma Batstone, Nivea Assistant Brand Manager reflected:

"Signs Express have done a fantastic job of bringing the NIVEA brand to life within the office. As part of our NIVEA 100 years celebrations we really wanted to showcase our new ATL skincare campaign and bring our employees closer to the new NIVEA image. Signs Express have been an absolute pleasure to work with – efficient and professional from the outset, they have transformed the offices overnight! We’re really pleased with their work and would definitely consider using them again in the future."

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