In order to support the launch of the new Nissan Juke, signs and graphics specialists Signs Express (Warwick), were commissioned to provide eye-catching vehicle graphics to promote their Juke Jam live events.
The leading vehicle manufacturer organised a nationwide DJ roadshow throughout major cities following a live La Roux gig in Manchester to bring the Juke to a young, urban audience.
The car features funky graphics to the rear third of the vehicle including monochrome speakers and music notes and the branding of Juke Jam in modern graffiti style writing.
The organisers of the Jam events, Edge Live, who are based in Gaydon, commissioned the dramatic vehicle graphics and a digitally printed banner which were supplied by Signs Express in a very quick turnaround in order to meet deadlines for the first Juke Jam event.
Lucy Walton Event Manager at Edge Live says ' Signs Express were not only helpful and flexible but turned things around so quickly they ensured that we met our deadlines and delivered against our objectives. Thanks Signs Express!'
Signs Express Warwick centre owner Andy Slater said, “Over 3000 people every hour of the working day see a vehicle on the roads so car graphics provide an excellent advertising medium, especially for something like the Juke Jam live events. There has been a lot of interest surrounding the new vehicle launch and this has been increased with its extensive media campaign. We were delighted to assist with getting the communication across.”
Nissan’s Juke Jam hitsquads hit major UK cities; London, Manchester, Liverpool, Edinburgh and Leeds, spending one night at each location to treat urbanites to exclusive DJ sets and animated outdoor projections.
The events were part of an extensive advertising and marketing campaign which follows the first airing of the new car’s tv ad campaign on 23rd September. The ads show the new Nissan Juke prowling the streets of Berlin at night, energising everything it passes. The action is accompanied by a modern take on soothing lullaby, Twinkle Twinkle Little Star.
There are also other events being held at Nissan dealerships throughout the UK to celebrate the arrival of Juke.
Signs Express (Warwick) is based at Budbrooke Road Industrial Estate and works with businesses in the area providing a one stop solution for all signs and graphics requirements. Signs Express is the UK’s largest sign company and a member of the British Signs & Graphics Association.