retail
As a highly effective promotional medium, signs and graphics are essential to all high street businesses in this extremely competitive world. It is often the key to maximising a location and helping your company to stand out from the crowd.
Point-of-sale display material can draw attention to specific in-store promotions and with up to 70% of all purchase decisions being taken within the retail location, a customer-friendly environment with clear way finding and displays is essential.
- Exterior signs - fascias, hanging signs and A-boards are just some of the ways to help your business be more prominent on the high street
- Interior signs - perfect for point-of-sale advertising and in-store communication as well as health and safety
- Window graphics - high-impact full colour or etched graphics provide an economical way to attract passers by and promote your brand or promotions
- Banners - a cost-effective and versatile form of advertising and promotion for seasonal business or special events
- Vehicle graphics - transform your delivery vehicles into moving adverts, showing your company branding and contact details
Slaters Case Study
Slaters is a family business with its HQ based in Glasgow. The company has embarked on an expansion program across the UK with Signs Express (Glasgow) completing all interior and exterior signage across its 25 stores. Following a new corporate concept launch, where the brand name changed from Slater Menswear to Slaters, Signs Express has helped communicate the new product range which incorporates Menswear, Womenswear and Formal Hire through new signs and graphic displays across interior, exterior, window graphics and POS signage. Slaters outlets are situated in city centre locations and the chain is a stockist of many major clothing manufacturers.
"In order to remain competitive, it is important for us to be seen. Signage is an ideal platform to reinforce our corporate identity and brand image and we are very pleased with the results".
Susan Rose, Marketing Director, Slaters.
