This welcoming modern Learning Resource Centre at Blackpool & The Fylde Library needed relevant, cool branding, drawn directly from the facility's content and purpose. The design solution helped the brand appeal strongly to the intended market and delivered the message that here was a facility with a difference. You're not in a library, you're in The Loop. And everyone likes being in the loop.
In essence Blackpool & The Fylde Library was launching a modern Learning Resource Centre and the mood had to be fresh, pleasant, relevant and conducive to return visits. The amenity had to be cool to suit its intended audience, without being precious about it.