Making the most of your exhibition stand
News

UK exhibitions attract over 13 million visitors each year, generating £11 billion in spend*. If you’ve attended an exhibition in the past, you’ll know that the halls are filled with hundreds of stands competing to grab the attention of attendees. Here are some of our top tips on how to make sure yours stands out from the crowd.

Choose the right stand for your space and budget

Pop-up stand and exhibition furniturePop-up stand and exhibition furniture

The size of your exhibition space will vary depending on your package, so it’s important to make sure you utilise every bit of space available. Whether you’re looking for something ‘simple but effective’ or want to ‘go big or go home’, the majority of small and medium businesses spend anything between £500 and £2000* on making their stand just right, so there is a solution for any organisation. Roller banners are an excellent choice for small spaces as well as being cost-effective and adaptable. Pop-up stands create a unique backdrop to feature your brand and promotional messages. Made of self-locating magnetic frames and bars, these versatile exhibition stands are available in a wide range of sizes. Modular display systems and exhibition furniture create the perfect setting for large exhibition areas. Using a striking design and brand consistency throughout every aspect of the display will be sure to create a lasting first impression and attract people to your stand. If the event organiser allows, hanging banners are a highly visible promotional tool which will stand out from above. With shell schemes and more bespoke custom-built options also available, the possibilities to make your display stand out are truly endless. Interactive digital screens are also a great engagement tool and an excellent way to gain contact information without the need for stacks of paper forms and hours of admin when you get back to the office. Design

Exhibition displayExhibition display

Above all, the design of your stand should reflect your organisation and what you have to offer. 48%** of UK exhibition attendees are attracted to a stand by its overall look and 92%*** go to specifically see new products, so a strong design that showcases your products is a must. A clear, enticing marketing message on your exhibition signage will let attendees know exactly who you are and why they should visit your stand. Consider ambient lighting as well as creating an inviting lounge/meeting area so you can talk to visitors about your products or services in a relaxed environment away from the bustle of the exhibition hall. Portable exhibition furniture is not only functional but it’s also a perfect opportunity to further the promotion of your brand. From counters to plinths, seating to floor graphics, why not bring your brand to life through our exhibition solutions. Offer promotional items People love a freebie, in fact, 34%** of exhibition attendees visit a stand for that reason alone, so the opportunity to take home a branded pen, mug or tote bag will be sure to draw people to your stand. This is a great way to increase your brand awareness as the next time they make notes or sip their coffee they’ll be reminded of your business. Why not plan activities on your stand like a competition or interactive game, or offer visitors a free beverage or snack? Anything that will make your stand and therefore your business memorable, is a good idea. Think innovation No matter how hard you try, sometimes a standard exhibition display just won’t cut it, so you need to think outside the box. We can work with you to create a completely bespoke solution so be sure to ask if you want something a bit different. Soft signage is one of the ways you can take things to the next level by incorporating printed fabrics into your display, from curved pop-up booths to tension fabric lightboxes.

Exhibition display by Signs Express (Leeds)Exhibition display by Signs Express (Leeds)

Remember to tell your customers you’re going to be exhibiting and don’t just stop when the exhibition finishes. Be sure to follow-up with everybody you meet to really make the most of your exhibition experience. With such a wide range of products, services and ideas, we work collaboratively by talking you through all of the options available and highlighting key features and benefits so you make an informed decision. Contact your local centre to find out more. * Eventbrite ** Display Wizard Exhibitor Survey *** CEIR: The Role & Value of Face to Face

More like this

What our customers say

Rated 5 stars out of 5
AMAZING CUSTOMER SERVICE. The service I have received from sign express has honey been the best customer service I have EVER experienced. T...
Shadan Noori - Personal Trainer
Trustpilot
Rated 5 stars out of 5
Excellent Customer Service & Product Quality. Excellent, prompt customer service from ordering all the way through to delivery & installati...
TC
Trustpilot
Rated 5 stars out of 5
Brilliant! Fab! Love my door decal and my parking space sign. Highly recommended 
Laura Slater - Lumiere Photographic
Trustpilot
Rated 5 stars out of 5
Recommended. Excellent customer service and communication. Would definitely recommend. 
Craig
Trustpilot
Rated 5 stars out of 5
Great new signs at our church. Thanks to Jamie and colleagues at Signs Express Coventry for our new signs at Leamington Spiritualist Church...
Leamington Spiritualist Church
Trustpilot
Rated 5 stars out of 5
Excellent banners and a pleasure to do business with. Required banners for my company logo. With a brief given the returned artwork was gre...
John - Hearty Hotdogs
Trustpilot
Rated 5 stars out of 5
Chloe and the team were brilliant from start to finish on our project. They provided informative advice and were great at understanding wha...
Gemma - HB Tech
Google
Rated 5 stars out of 5
We have used Signs Express Southampton for our showroom window graphics and for the sign writing on our van. The have provided a brilliant...
James Carss - Town and Country Kitchens and Bathrooms Ltd
Google
Just a quick thank you to the team for the new signage on our facility, looks perfect. 
hubergroup
Signs Express
Rated 5 stars out of 5
I ordered some magnetic signs for my vehicle and had fantastic service and a fantastic price from them. The signs are perfect I couldn’t as...
Michael Ashman - Evercare Carpentry
Google
Rated 5 stars out of 5
Called up regarding some chevrons for the back of my van and managed to get booked in on the day due to cancellation, drove down was welcom...
Marc Strickson - Lincs Groundworks Ltd
Google
Rated 5 stars out of 5
Signs Express do all the stickers for the Motorcycle shop I work in, and they do a brilliant job. High quality and very professional. Can't...
Freddie Wright
Google
Rated 5 stars out of 5
I have just had the graphics done on my "Stellar Divers" work van & they are fantastic. I just want to say a huge thank you to Louise & the...
Simon Hotchkin
Google
Rated 5 stars out of 5
Did an amazing job on my car, really friendly staff, was really happy with the whole outcome! Would definitely recommend 
Tegan Bryder
Google
Rated 5 stars out of 5
I can't rate these guys enough! From the outset Ben and his team where on hand to talk though the design to makes sure it was perfect. A f...
Joe Walker
Signs Express
Rated 5 stars out of 5
Signs Express did an excellent job of matching the reflective stripes and signage on the door of a 30 year old Land Rover Defender Fire App...
Firefighter Thompson - Fire Service - Old Warden Airfield
Trustpilot
Rated 5 stars out of 5
Great Quality Signs, Easy and Efficient to deal with, and a competitive price. Love the sign. Can't recommend Ian and the team highly enoug...
Andy Nimmo
Google
Rated 5 stars out of 5
Super service, always thorough and efficient and convert our thoughts and ideas in the great graphics. Highly recommended. 
Escrick Park Estate
Google
Rated 5 stars out of 5
First class service, will defiantly recommend and great value for money with a speedy turn around. 
Carol Waddington
Google
Rated 5 stars out of 5
Brilliant service, from start to finish. We are getting lots of compliments it looks fabulous! Thank you 
Lucy Jackson
Google
Rated 5 stars out of 5
3 months late, sorry guys. But here is my 5 star review for the work you carried out on the shop front and windows. Will use again. 
PC Revamp
Google
Rated 5 stars out of 5
A huge thanks to the team for their branding design and signage. We are really please with the finished products and would highly recommend...
Karen Hoyle
Google
Rated 5 stars out of 5
Great service from start to end product. Very reasonable prices and good communications. Would highly recommend.  
Michelle
Trustpilot
Rated 5 stars out of 5
Great service and expertise from start to finish. I am thrilled with my graphics. I can't recommend highly enough.  
Lou
Trustpilot