Making the most of your exhibition stand
News

UK exhibitions attract over 13 million visitors each year, generating £11 billion in spend*. If you’ve attended an exhibition in the past, you’ll know that the halls are filled with hundreds of stands competing to grab the attention of attendees. Here are some of our top tips on how to make sure yours stands out from the crowd.

Choose the right stand for your space and budget

Pop-up stand and exhibition furniturePop-up stand and exhibition furniture

The size of your exhibition space will vary depending on your package, so it’s important to make sure you utilise every bit of space available. Whether you’re looking for something ‘simple but effective’ or want to ‘go big or go home’, the majority of small and medium businesses spend anything between £500 and £2000* on making their stand just right, so there is a solution for any organisation. Roller banners are an excellent choice for small spaces as well as being cost-effective and adaptable. Pop-up stands create a unique backdrop to feature your brand and promotional messages. Made of self-locating magnetic frames and bars, these versatile exhibition stands are available in a wide range of sizes. Modular display systems and exhibition furniture create the perfect setting for large exhibition areas. Using a striking design and brand consistency throughout every aspect of the display will be sure to create a lasting first impression and attract people to your stand. If the event organiser allows, hanging banners are a highly visible promotional tool which will stand out from above. With shell schemes and more bespoke custom-built options also available, the possibilities to make your display stand out are truly endless. Interactive digital screens are also a great engagement tool and an excellent way to gain contact information without the need for stacks of paper forms and hours of admin when you get back to the office. Design

Exhibition displayExhibition display

Above all, the design of your stand should reflect your organisation and what you have to offer. 48%** of UK exhibition attendees are attracted to a stand by its overall look and 92%*** go to specifically see new products, so a strong design that showcases your products is a must. A clear, enticing marketing message on your exhibition signage will let attendees know exactly who you are and why they should visit your stand. Consider ambient lighting as well as creating an inviting lounge/meeting area so you can talk to visitors about your products or services in a relaxed environment away from the bustle of the exhibition hall. Portable exhibition furniture is not only functional but it’s also a perfect opportunity to further the promotion of your brand. From counters to plinths, seating to floor graphics, why not bring your brand to life through our exhibition solutions. Offer promotional items People love a freebie, in fact, 34%** of exhibition attendees visit a stand for that reason alone, so the opportunity to take home a branded pen, mug or tote bag will be sure to draw people to your stand. This is a great way to increase your brand awareness as the next time they make notes or sip their coffee they’ll be reminded of your business. Why not plan activities on your stand like a competition or interactive game, or offer visitors a free beverage or snack? Anything that will make your stand and therefore your business memorable, is a good idea. Think innovation No matter how hard you try, sometimes a standard exhibition display just won’t cut it, so you need to think outside the box. We can work with you to create a completely bespoke solution so be sure to ask if you want something a bit different. Soft signage is one of the ways you can take things to the next level by incorporating printed fabrics into your display, from curved pop-up booths to tension fabric lightboxes.

Exhibition display by Signs Express (Leeds)Exhibition display by Signs Express (Leeds)

Remember to tell your customers you’re going to be exhibiting and don’t just stop when the exhibition finishes. Be sure to follow-up with everybody you meet to really make the most of your exhibition experience. With such a wide range of products, services and ideas, we work collaboratively by talking you through all of the options available and highlighting key features and benefits so you make an informed decision. Contact your local centre to find out more. * Eventbrite ** Display Wizard Exhibitor Survey *** CEIR: The Role & Value of Face to Face

More like this

What our customers say

Rated 5 stars out of 5
Signs Express responded quickly for a need for exhibitions signage within a short time-frame. They installed signage across four Sheffield...
Hannah Campbell - Sheffield Doc Fest
Google
Rated 5 stars out of 5
Fantastic company, great support designing our reception and sales office. We will be using you guys again once we get the van kitted out....
Micky Johnson - Airbag Team
Google
Rated 5 stars out of 5
Signs Express (Sheffield) recently printed and installed a series of wall murals which Wall Nuts Murals had designed to go into the Childre...
Stepahanie Masters - Wallnut Murals
Google
Rated 5 stars out of 5
Massive thank you to Signs Express who have produced the most amazing signs for my studio clinic. Both signs look fantastic and have surpas...
Rachel Rafter - Natural Concept Permanent Makeup
Trustpilot
Rated 5 stars out of 5
A pleasure to deal with from start to finish. Malcolm's attention to detail is very much appreciated with something that will be viewed for...
Johnson Insulation Supplies - Johnson Insulation Supplies
Google
Rated 5 stars out of 5
excellent from start to finish. will definitely use them again. 
Mid Devon LGV Training - Mid Devon LGV Training
Facebook
Rated 5 stars out of 5
If you need top class signs, look no further than these guys. You won't find a nicer bunch of people, everyone was so helpful. Got our sign...
Conor - NVD LTD
Google
Dear Karl, It was a pleasure to meet your colleagues late last week at the cemetery and they did an excellent and very quick job in instal...
Sherwood Explorer - Sherwood Explorer
Signs Express
Hi Nicola You company have made a fantastic job of our vehicles – please pass this on to all involved – thank you Best Regards Paul Car...
The Sherwood Group - The Sherwood Group
Signs Express
Rated 5 stars out of 5
Fantastic company and would definitely recommend. Great customer care from start to finish and the final product was exactly what I wanted. 
John Orchard - WRAPnPACK
Google
Rated 5 stars out of 5
A huge thank you to Signs Express (Southampton) - great service and value for money. The signs are the perfect finishing touches to our new...
Geoff - Tech Connect Group
Facebook
Rated 5 stars out of 5
Quick and straightforward signage for my premises. I used them 15 years ago and that transaction was equally as smooth :) 
Matt Price - Olivia Samuel
Google
Rated 5 stars out of 5
I have been very impressed with the service provided by Signs Express, Bedford. As a business owner in the Design and Construction sector,...
Paul - Cambridge Porches and Canopies
Trustpilot
Rated 5 stars out of 5
Fantastic product!. Signs Express Nottingham have always produced quality products for us and our clients. They always deliver on time, com...
Fusion Graphic Design - Fusion Graphic Design
Google
Rated 5 stars out of 5
It's not often you order something and are amazed by the results. I ordered a shop signs, window stickers and car stickers. The results and...
Gary Hyams - Jacob Graff Design
Google
Rated 5 stars out of 5
We had a new sign installed for our business, from the initial contact to the after-sales services has been wonderful, everyone was very he...
Batchelor Air-Conditioning
Trustpilot
Rated 5 stars out of 5
Brilliant service throughout. It was refreshing to have such regular communication and updates, customer service was fantastic and the fini...
Sharon Keirle - The Artisan Dog Co
Google
Rated 5 stars out of 5
Very nice job on our new minibus 
Margaret Hawes
Trustpilot
Rated 5 stars out of 5
Excellent customer service from Gary at Gateshead signs express, excellent design on van and was very happy with the price, will definitely...
Graham Jackson - Graham Jackson
Trustpilot
I can't thank you enough for a brilliant job, the communication during the design process was so responsive, also the pricing was excellent...
RLB Dent Solutions - RLB Dent Soluctions
Facebook
Rated 5 stars out of 5
Excellent quality signage and brilliant advertising on my van now for a very reasonable price. A professional team delivering exactly what...
Inside & Out Gardening Service
Trustpilot
Rated 5 stars out of 5
Service was fantastic, nothing was a bother the sign for my van was exactly as I wanted it and the staff are very friendly and efficient. 
Grace Watkin
Trustpilot
Rated 5 stars out of 5
Signs Express always do a great job for us. Always a good price on always on time. Highly Recommended 
Ian - Delcor Furniture
Trustpilot
Rated 5 stars out of 5
Great company.. quickly designed and produced signage for our Roving vaccine unit… thanks a lot 
David Shannon - NHS
Trustpilot