The Complete Guide to Vehicle Graphics

Brand awareness - If you want your vehicle to stand out to motorists and pedestrians alike, then ensure that you have professionally designed branding on your vehicle. To maximise the impact, vehicle wraps can boost name recognition up to 15 times more than other forms of advertising.

Build a local business presence - Vehicle branding provides a powerful cornerstone for local advertising campaigns. Most views that your vehicle will get will be from those who live or work in the area you operate. The recognition of your company vehicle graphics may well inspire those who are in the market for your goods/services to contact you for their solution.

Flexible cost-effective advertising - As one of the most economical forms of advertising, you can be flexible with how you use them. Graphics can be changed as often or as little as your campaigns dictate, whether you want to have your company details on a vehicle for several years or whether you want to wrap a van in your latest promotion.

Reach any demographic - With many people opting out of email campaigns and doing all they can to protect their privacy from advertisers online, vehicle graphics can’t be avoided. Statistics in a report commissioned by 3M state that your vehicle will be seen up to 3,000 times per hour on its journeys and state that we spend on average 1,040 hours behind the wheel every year – around 1.5 months! With 35.6 million registered vehicles on the road this is a huge number of potential customers.

Vehicle protection - Vinyl wrapping your vehicle allows some protection from stone chips, scuffs and minor abrasions, as well as everyday wear and tear. Once the wrapping is removed, the vehicle will have that ‘almost new’ appearance, regardless of how long the wrap has been applied.

If you aren't sure where to start with your vehicle graphics why not give us a call? Sometimes it's best to chat through options where we can advise on solutions we think will work best. 

Typically the process of choosing your graphics will include the following steps:

1) Have a look at the gallery of vehicle graphics on our website and decide which types appeal to you and could form the inspiration for your graphics.

2) Agree a pricing range or budget with your local Signs Express centre, there is no point in them designing a full wrap if all you are wanting is a low budget solution.

3) Decide what you want to put on the vehicle. The golden rule is to make sure you tell prospective customers who you are, what you do and how to contact you.

4) Send the above details, and ideally, an electronic copy of your logo and the exact make and model details of your vehicle so that your local centre can put a draft design together.

5) Tweak the design to get it exactly as you want it.

6) Book the vehicle in to have the graphics applied. Typically the fitting date will be a week or two in advance to allow time to get all the graphics prepared. This means the vehicle will be off the road for the minimum amount of time. The actual fitting time will typically be a half to full day for simpler designs, and a few days for partial and full wraps. Whatever your vehicle type, we can help. As well as cars, vans, lorries, and buses; our accredited installers work with motorbikes, jet skis and heavy plant to name but a few.