009 Airth Castle 1200Px

Why illuminated signage is good for business

Illumination is a great solution to incorporate with signage to add another dynamic to your branding. Not only are illuminated signs eye-catching but they’re especially effective in low-light conditions and at night.

What businesses use illuminated signage?

No matter your sector, illuminated signage can be a benefit:

Retail & hospitality – to signpost shops and restaurants across the high street 24/7.

Industrial – used on large industrial buildings to advertise the business.

Professionals – to add an extra element to branding, creating a sleek and stylish look.

Why should I illuminate my signage?

Illuminated signs and graphics look impressive and create an interesting feature but they also have many benefits for your business:

 

INCREASE VISIBILITY – Keeping your signage well-lit throughout the dark and dreary winter months ensures you stand out and remain visible 24/7. With clocks going back over the next few weeks and the nights drawing in, make sure your customers know you’re still there to serve them.

 

DRIVE SALES - 60% of business owners report that enhancing the visibility of their signage has had a positive impact on sales*.

 

ATTRACT CUSTOMERS - We provide the latest innovations within the industry and deliver striking solutions to catch your customers’ eye and make your brand stand out from the crowd.

 

Internally Illuminated Fascia Sign Tray Cardiff

What types of illumination are there?

Our most popular solutions are just an insight into the endless possibilities illumination offers.

 

BUILT-UP ILLUMINATED LETTERS

Built-up letters can make a bigger, more impressive impact compared to some 2D alternatives. There are lots of style options available meaning they are versatile and the finished result is high-impact and professional.

Built-up letters can be illuminated in several ways including face-lit, edge-lit or halo-lit. Having multiple illumination options allows you to create an iconic and bespoke sign.

 

HALO ILLUMINATION

Halo illumination creates a soft glow of light behind built-up letters, helping to bring definition to each letter creating a subtle and stylish finish. Lights are positioned to the reverse of the sign, allowing for a decorative illumination and shadow effect which creates a big impact.

 

Warrington P H Pipelines 3

LIGHTBOXES

Lightboxes can be used to create large impactful signs. Externally, flex faces are frequently seen on large buildings and high streets, while silicon-edge displays make vibrant internal features. Wall mounted, projecting, hanging or even freestanding, this versatile solution is ideal for when you need a bright exterior or interior display.

 

FRET CUT SIGN TRAYS

Illuminated fret cut sign trays are often seen on shop fascias and as part of freestanding monoliths and post mounted signs. This style of illumination creates a clean and sharp finish which results in a professional look.

By using varying thicknesses of acrylic letters pushed through the sign tray you can create different effects; having the letters flush with the tray results in a sleek look, while having letters protruding the tray creates a brighter and bolder effect.

 

011 Cairn Lodge

FAUX NEON

A relatively new introduction to the world of illumination, faux neon is an alternative to traditional neon and offers a much safer and more reliable option. The biggest benefit of this new form of neon is the wide range of design, font and colour options available, allowing for a more customised solution. Stylish and eye-catching, faux neon is a great option to create an engaging feature or showcase your brand name or logo.

 

TROUGH AND SPOTLIGHTS

This type of illumination is a traditional solution that can be fitted around or to an existing sign, as a result it can be a lower-cost option if you don’t want to replace your entire sign. Trough or spotlights illuminate your sign from the front and the big advantage of this is it doesn’t distort your brand colours, most light casings can also be colour coded to complement your signage.

 

CABOCHON LIGHTING

Cabochon bulb lighting creates a retro-style feature, often seen in the hospitality and leisure industry. By using a built-up letter with exposed bulbs this design-led solution is largely decorative with different formations and colours available to create a show-stopping feature. Despite being one of the more costly illumination solutions, cabochon lighting is relatively inexpensive to run.

 

Stateside Bar And Kitchen Illuminated Fascia Sign Macclesfield

How can I find out more?

As with any investment it is good to do your research on which products are best suited to your needs. Illuminated signage comes with some specific considerations such as planning permission and power supply. With our wealth of experience we can advise you and help manage this process.

* The economic value of on-premise signage, Economics Center, UC

Project TVS Supply Chain (5)
Slaters1
Leeds College Of Music Education Schools Outdoor Business Signs Illuminated Signs (Leeds)
IMG 1923
Notley Farm Signage Design
Halliwell Jones Stadium Yo Burrito Recreation Leisure Outdoor Business Signs Illuminated Sign Warrington
Project TVS Supply Chain (5)
Slaters1

More like this

What our customers say

Rated 5 stars out of 5
Signs Express responded quickly for a need for exhibitions signage within a short time-frame. They installed signage across four Sheffield...
Hannah Campbell - Sheffield Doc Fest
Google
Rated 5 stars out of 5
Fantastic company, great support designing our reception and sales office. We will be using you guys again once we get the van kitted out....
Micky Johnson - Airbag Team
Google
Rated 5 stars out of 5
Signs Express (Sheffield) recently printed and installed a series of wall murals which Wall Nuts Murals had designed to go into the Childre...
Stepahanie Masters - Wallnut Murals
Google
Rated 5 stars out of 5
Massive thank you to Signs Express who have produced the most amazing signs for my studio clinic. Both signs look fantastic and have surpas...
Rachel Rafter - Natural Concept Permanent Makeup
Trustpilot
Rated 5 stars out of 5
A pleasure to deal with from start to finish. Malcolm's attention to detail is very much appreciated with something that will be viewed for...
Johnson Insulation Supplies - Johnson Insulation Supplies
Google
Rated 5 stars out of 5
excellent from start to finish. will definitely use them again. 
Mid Devon LGV Training - Mid Devon LGV Training
Facebook
Rated 5 stars out of 5
If you need top class signs, look no further than these guys. You won't find a nicer bunch of people, everyone was so helpful. Got our sign...
Conor - NVD LTD
Google
Dear Karl, It was a pleasure to meet your colleagues late last week at the cemetery and they did an excellent and very quick job in instal...
Sherwood Explorer - Sherwood Explorer
Signs Express
Hi Nicola You company have made a fantastic job of our vehicles – please pass this on to all involved – thank you Best Regards Paul Car...
The Sherwood Group - The Sherwood Group
Signs Express
Rated 5 stars out of 5
Fantastic company and would definitely recommend. Great customer care from start to finish and the final product was exactly what I wanted. 
John Orchard - WRAPnPACK
Google
Rated 5 stars out of 5
A huge thank you to Signs Express (Southampton) - great service and value for money. The signs are the perfect finishing touches to our new...
Geoff - Tech Connect Group
Facebook
Rated 5 stars out of 5
Quick and straightforward signage for my premises. I used them 15 years ago and that transaction was equally as smooth :) 
Matt Price - Olivia Samuel
Google
Rated 5 stars out of 5
I have been very impressed with the service provided by Signs Express, Bedford. As a business owner in the Design and Construction sector,...
Paul - Cambridge Porches and Canopies
Trustpilot
Rated 5 stars out of 5
Fantastic product!. Signs Express Nottingham have always produced quality products for us and our clients. They always deliver on time, com...
Fusion Graphic Design - Fusion Graphic Design
Google
Rated 5 stars out of 5
It's not often you order something and are amazed by the results. I ordered a shop signs, window stickers and car stickers. The results and...
Gary Hyams - Jacob Graff Design
Google
Rated 5 stars out of 5
We had a new sign installed for our business, from the initial contact to the after-sales services has been wonderful, everyone was very he...
Batchelor Air-Conditioning
Trustpilot
Rated 5 stars out of 5
Brilliant service throughout. It was refreshing to have such regular communication and updates, customer service was fantastic and the fini...
Sharon Keirle - The Artisan Dog Co
Google
Rated 5 stars out of 5
Very nice job on our new minibus 
Margaret Hawes
Trustpilot
Rated 5 stars out of 5
Excellent customer service from Gary at Gateshead signs express, excellent design on van and was very happy with the price, will definitely...
Graham Jackson - Graham Jackson
Trustpilot
I can't thank you enough for a brilliant job, the communication during the design process was so responsive, also the pricing was excellent...
RLB Dent Solutions - RLB Dent Soluctions
Facebook
Rated 5 stars out of 5
Excellent quality signage and brilliant advertising on my van now for a very reasonable price. A professional team delivering exactly what...
Inside & Out Gardening Service
Trustpilot
Rated 5 stars out of 5
Service was fantastic, nothing was a bother the sign for my van was exactly as I wanted it and the staff are very friendly and efficient. 
Grace Watkin
Trustpilot
Rated 5 stars out of 5
Signs Express always do a great job for us. Always a good price on always on time. Highly Recommended 
Ian - Delcor Furniture
Trustpilot
Rated 5 stars out of 5
Great company.. quickly designed and produced signage for our Roving vaccine unit… thanks a lot 
David Shannon - NHS
Trustpilot