Shop Signage and Fascias
Shop signs are the first thing that your customers are likely to see. They’re the easiest way to help consumers spot your business and give them an indication of what your business is about.
As a vital marketing tool, shop signage can be used to:
- Create and establish your brand and receive recognition.
- Attract new customers and generate interest.
- Galvanise customer spend and create impulse sales.
In an increasingly competitive retail environment, it’s more important than ever to find ways to stand out. Here, shop front signs play a vital role.
Interestingly, according to the Sign Research Foundation, 61% of consumers have failed to find a business because its sign was too small or unclear. These things matter. Get it wrong, and potential customers may simply pass you by. Get it right, and you can capture attention, draw in consumers and drive sales.
Shopfront signage matters
According to the International Sign Association:
- 34% of shoppers associate sign quality with store and product quality.
- 29% of shoppers make store choices based on the information communicated by store signs.
- 5% of shoppers say they have made quality assumptions about a business based on whether that company has clear and attractive signs.
In retail, first impressions matter. Consumers can assume a lot of things about your business and brand based on a simple glance at its signage. If a sign is of high quality and clearly captures your brand’s personality, it will likely pay dividends.
Retails Signage FAQs
- Q. When should you use store signage?Collapse
You can use retail signs throughout the interior and exterior of your building.
As well as bold external displays, retail signs may also be used both indoors and outdoors to highlight promotions, guide shoppers to certain products and further accentuate the brand.
- Q. What are most business signs made of?Expand
Acrylic is often the most popular choice as it is both durable and easy to clean. However, there are many cases in which alternative materials such as Correx, Foamex, aluminium or vinyl are preferred.
- Q. How can I make my shop signage attractive?Expand
There are many ways to make a sign look appealing and stand out, from deploying bright and bold colours to using the right font style and sizes. Critically, any sign should be clean, simple and easy to read.
- Q. Do shop signs need planning permission?Expand
Ultimately, it depends on the dimensions, fixtures and style of the sign. You may need to apply for advertisement consent to display a sign larger than 0.3 square metres (or any size if illuminated) on the front of, or outside, your store.
- Q. What is a fascia sign?Expand
A fascia sign is typically the main sign that has been installed at the front of a building. It is usually large and prominently positioned and will be the first thing that people passing or visiting your premises will see.
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