Like so many local authorities, Northamptonshire County Council needs to make its marketing and promotional budget go much, much further these days.
Working with Signs Express (Northampton), the council’s marketing team used and unutlized asset – irs unbranded fleet of vehicles – to communicate the services the council offered and thereby ensure that services from libraries to trading standards are fully utilised by local residents.
Full vehicle wraps are a relatively more expensive livery option – but compared to other forms of promotion
Working with the council’s design agency, Signs Express (Northampton)’s workmanship and commitment to doing a great job delighted the client. The distinctive purple vehicles are among the most recognisable – and recognised – driving around Northampton