We were asked by Fabio Mazzieri, the owner of the new gym in Macclesfield, to come up with some ideas for the gym both inside and out. Once a survey had been carried out, drafts of the artwork were submitted for approval. We specified black acrylic flat-cut letters on standoff fixings to give a prestigious impact which was in keeping with the refurbished premises.
The striking effect of their new logo was complemented by interior wall graphics comprising of self adhesive copies of the logo placed periodically along a black stripe that followed the interior walls around the gym. This ensured the new brand flowed around the premises and could be seen from every angle.