Hotel signs can make for a savvy investment. With a bold, clear, crisp and captivating fascia sign, hotels will give off a positive impression from the outset that aligns with their unique feel. From quaint B&Bs to five-star luxury resorts, an effective sign can say a thousand words and be the difference in securing custom versus local competitors.
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Hospitality & Leisure
Signs and graphics help to create engaging and welcoming hospitality and leisure venues. Whether signage is used to give directions, provide information, attract visitors or promote your services and offers, it can make a significant contribution to improving the customer experience.
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About
Hospitality signs and Outdoor Display Boards
For hospitality and leisure businesses, creating an unforgettable customer journey is crucial.
Customer experience is now king. From hotels, gyms and spas to theatres, cinemas and music venues, ensuring guests feel welcomed, satisfied and that they receive genuine value for money has become non-negotiable.
Achieving this level of excellence demands a meticulous approach, where you meticulously curate every aspect of the customer experience.
Hotel signs and outdoor display boards allow hospitality and leisure businesses to express their unique brand and identity. Equally, signage and wayfinding serve as a silent guide, seamlessly assisting customers throughout their journey.
Have you got?
Must-have signage
Have you got?
Must-have signage
Wayfinding
Fascia
Digital
Exterior
Promotional
Interior
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Wayfinding
Wayfinding
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Fascia
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Digital
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Exterior
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Promotional
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Interior
Optimise your
Exterior Signage
Outdoor display boards represent a crucial branding asset for hospitality and leisure businesses of all shapes and sizes. Picture the scenario: a group of tourists wanders through an unfamiliar area, eager to discover and embrace new experiences. They are actively scanning the streets, looking for enticing glimpses of what awaits within local establishments.
Hospitality and leisure enterprises can attract more customers by placing outdoor signs strategically. These signs can highlight important deals, events, and attractions which will catch the attention of people passing by and turn them into customers
Hospitality Sign FAQs
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Q. What is the purpose of hotel signage?Collapse Expand
Hotel signs serve several important purposes. Wayfinding signs can help guests in navigating properties, directing them to key amenities such as restaurants, pools and gyms as well as emergency exits. Additionally, hotel signs can help to reinforce a hotel’s brand identity and image, provide essential information to guests such as Wi-Fi passwords and check-out times, and improve the overall aesthetic appeal of interior and exterior spaces.
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Q. Why is signage important in tourism?Collapse Expand
A: Tourist attraction signs can make all the difference in a competitive tourism industry. It is a vital tool that businesses can leverage to enhance their branding, better inform customers and enhance the overall experience of guests. From communicating vital safety information to signposting toilets, promoting enticing offers and enriching tourists’ understanding and appreciation of local histories, it is a key piece of the puzzle in providing a first-class tourism offering.
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Q. What signs must be displayed in a bar?Collapse Expand
In a bar, several types of signs are typically displayed to ensure compliance with regulations, promote safety, and provide information to customers. Alcohol licenses, age restriction signs and no smoking signs all help hospitality and leisure venues to comply with legislation, while emergency exit signs and bathroom signs can help to communicate key information to customers. These, combined with branding solutions such as outdoor display boards and fascia signs are all key tools that bars can and should tap into.
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Q. What materials are used to make attractive sign boards?Collapse Expand
Acrylic is commonly used for sign boards as it is both durable and easy to clean. However, you can use several other materials. Wood, metal, vinyl, glass, stone and corrugated plastic are all possible alternatives that each may provide a unique look and feel for brands seeking to go the extra mile in capturing the attention of their target audience.
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Q. Why are safety signs important in the hospitality industry?Collapse Expand
Safety signs are non-negotiable for hospitality and leisure venues. From enhancing employee and guest safety to ensuring compliance, emergency preparedness and liability protection, they are important for a variety of different purposes. Some common safety signs include wet floor signs, fire exit signs, first aid signs, fire extinguisher signs and restricted area signs.
Case Studies
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Enquiry Form
Please contact your local centre by completing this enquiry form and we shall respond to your request as soon as possible.
Entertainment & Leisure Signage
Want to entice new customers and make loyal ones feel right at home? Signage can completely transform your building and grounds, enhancing the customer experience and making people want to return time and time again.
For a complete look you will need to consider both internal and external signage solutions, making your business look appealing from the outside, ensuring any outside spaces are easy to navigate and creating an atmospheric interior that reflects your business.
Hotel & Restaurant Signage
Bright, eye-catching and attractively designed signage can be installed temporarily for these special occasions, or become a more permanent fixture at your establishment. Here are a few of our key products for the hospitality and leisure industry:
- Fascia and shop front signs
- Post and panel signs
- Directional and wayfinding signage
- Monoliths and totems
- Window, floor, wall and door graphics
- Pavement and street furniture
- Promotional banners and cafe barriers
- Canopies and awnings
- Reception signage
- Menu boards and point of sale signs
- Architectural finishes
We recently had Signs Express Gloucester install a new sign and window logo to our restaurant Caffè e Vino in Tewkesbury. From the first mock-up to the final result, it's been a great experience working with Lee and the team. The service was simply outstanding! The installation was quick and faultless. Highly recommend this company!"
Davide Ventola, Caffè e Vino
Find Your Local Signs Express
With over 60 centres across the UK and Ireland, we enjoy a national reputation for providing quality products and supreme customer service.
What our customers say
I would like to say a huge thankyou to everyone at Signs Express Swansea, who helped us with a Communication Boards project. Sharon was very...
I would like to say a huge thankyou to everyone at Signs Express Swansea, who helped us with a Communication Boards project. Sharon was very organised and professional, taking a site visit to make sure that the boards were the perfect size and well situated. Phil was always reassuring, talking us through the fitting process and confirming delivery. Adam and Andrew were very flexible with delivering the boards for us and fitting them so that they were just the right height to be accessed by all. The boards themselves look amazing, Stuart the graphic designer is extremely talented and made all the right tweaks to fill the space on the boards!
Thanks so much to all of the team, I would highly recommend!
Lisa Harrison - Swansea Bay UHB - CTM ALD Team
I just want to say thank you to yourself and the team, the rebrand to Atherton flooring has been great and I'm receiving lots of positive fe...
Ashley Atherton - Atherton Flooring
I would like to truly thank you for all your kindness and help. Your team did a fantastic job for our shop, which we are all grateful for an...
Eve Cox - Tailorations
First class service from Signs Express Wearside. From Design to Installation these guys understand our high quality expectations and are a t...
Fairgrieve Compression
Many thanks to Signs Express (Exeter) for our new sign, they gave very helpful advice and the installation was quick and efficient.
J Parsons - Kadampa Meditation Centre
Incredible from start to finish & super professional. Would highly recommend!
Will Keogh - Orega
Incredible from start to finish & super professional. Would highly recommend!
Will Keogh - Orega
Great customer service, quality product.
The fitter was very professional.
Chinedu Nnaemeka
I needed sign writing on my new van. I contacted Signs express and they talked me through a few different price options and discussed my req...
Alex Smith
Great quality of work, quick responses to a quote request and very friendly staff who go out of their way to help.
Really pleased with the...
Adrian Froggatt
Excellent Service from Signs Express Leeds! All that you would want in a supplier, professional, great job and quick turnaround! Thank you!
Julia Jagger
Rick and the team were excellent, comms were quick, price was reasonable, the guys doing the fitting were great and most importantly the sig...
David Taylor
Fantastic service and speedy turnaround. Really impressed with the communication, Rick was great at getting our signage sorted in time for o...
The Hot Yoga Chapel
Love my new signs! They look classy, elegant and fit my brand perfectly! The product and quality of the workmanship is fantastic too! Faultl...
Claire Wood
Great service, my second time using these guys and will continue to use them in the future. The artwork/mock up process is seamless and they...
Lumiere Photographic
Everyone on the Team were so helpful, we had an external sign that as 6m long, and internal signage fitted. The service went above and beyon...
Candida Edwards
Absolutely brilliant service from start to finish! Query was answered quickly with amazing attention to detail and all options explained. I...
Sara Cowie
Hi, Fountain. We must have done something right to get such a good rating from you. We really appreciate you taking the time!
Fountain Admin
In January 2023 we made an initial order of some aluminium signage to be displayed in our elevators and communal stair landings. Since this...
Peter Niven
Excellent service from beginning to end. Great work on the sign too. Thank you
Steve Austin
Fantastic service from Signs Express - always super communicative, accommodating and do a great job with our signs. Would highly recommend!
Lisa Credland
Good communication, always happy to answer any questions I have and great end product
CarrManorOnline
Great service, helped with designs, even gave full tour of printing facilities. Then got everything printed very quickly for us.
Great serv...
Nathan Walsh
Signs Express are fast, efficient and super friendly. They get all work done as quickly as possible and it always looks great. Will definite...
Clare Delaney
Benefits of hospitality and leisure signage
Gives a positive first impression
Ensures consistent branding
Makes sure you stand out from the competition
Promotes offers
Enhances the customer experience
Engages employees