Signs and graphics help to create engaging and welcoming hospitality and leisure venues. Whether signage is used to give directions, provide information, attract visitors or promote your services and offers, it can make a significant contribution to improving the customer experience. Find out more about our top tips for your premises.
Want to entice new customers and make loyal ones feel right at home? Signage can completely transform your building and grounds, enhancing the customer experience and making people want to return time and time again.
For a complete look you will need to consider both internal and external signage solutions, making your business look appealing from the outside, ensuring any outside spaces are easy to navigate and creating an atmospheric interior that reflects your business.
Bright, eye-catching and attractively designed signage can be installed temporarily for these special occasions, or become a more permanent fixture at your establishment. Here are a few of our key products for the hospitality and leisure industry:
Gives a positive first impression
Ensures consistent branding
Makes sure you stand out from the competition
Promotes offers
Enhances the customer experience
Engages employees
For hospitality and leisure businesses, creating an unforgettable customer journey is crucial.
Customer experience is now king. From hotels, gyms and spas to theatres, cinemas and music venues, ensuring guests feel welcomed, satisfied and that they receive genuine value for money has become non-negotiable.
Achieving this level of excellence demands a meticulous approach, where you meticulously curate every aspect of the customer experience.
Hotel signs and outdoor display boards allow hospitality and leisure businesses to express their unique brand and identity. Equally, signage and wayfinding serve as a silent guide, seamlessly assisting customers throughout their journey.
Outdoor display boards represent a crucial branding asset for hospitality and leisure businesses of all shapes and sizes. Picture the scenario: a group of tourists wanders through an unfamiliar area, eager to discover and embrace new experiences. They are actively scanning the streets, looking for enticing glimpses of what awaits within local establishments.
Hospitality and leisure enterprises can attract more customers by placing outdoor signs strategically. These signs can highlight important deals, events, and attractions which will catch the attention of people passing by and turn them into customers
Hotel signs serve several important purposes. Wayfinding signs can help guests in navigating properties, directing them to key amenities such as restaurants, pools and gyms as well as emergency exits. Additionally, hotel signs can help to reinforce a hotel’s brand identity and image, provide essential information to guests such as Wi-Fi passwords and check-out times, and improve the overall aesthetic appeal of interior and exterior spaces.
A: Tourist attraction signs can make all the difference in a competitive tourism industry. It is a vital tool that businesses can leverage to enhance their branding, better inform customers and enhance the overall experience of guests. From communicating vital safety information to signposting toilets, promoting enticing offers and enriching tourists’ understanding and appreciation of local histories, it is a key piece of the puzzle in providing a first-class tourism offering.
In a bar, several types of signs are typically displayed to ensure compliance with regulations, promote safety, and provide information to customers. Alcohol licenses, age restriction signs and no smoking signs all help hospitality and leisure venues to comply with legislation, while emergency exit signs and bathroom signs can help to communicate key information to customers. These, combined with branding solutions such as outdoor display boards and fascia signs are all key tools that bars can and should tap into.
Acrylic is commonly used for sign boards as it is both durable and easy to clean. However, you can use several other materials. Wood, metal, vinyl, glass, stone and corrugated plastic are all possible alternatives that each may provide a unique look and feel for brands seeking to go the extra mile in capturing the attention of their target audience.
Safety signs are non-negotiable for hospitality and leisure venues. From enhancing employee and guest safety to ensuring compliance, emergency preparedness and liability protection, they are important for a variety of different purposes. Some common safety signs include wet floor signs, fire exit signs, first aid signs, fire extinguisher signs and restricted area signs.
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