Bring your favourite restaurant to mind, and you’ll probably unwittingly conjure an image of a promotional sign.They’re a mainstay of the high street, found outside your favourite bars and breakfast spots in the form of café barriers and as point of sale stands with offers that entice you inside.
With the advent of online shopping and ecommerce, competition on the high street is fiercer than ever – but promotional signage is a vital tool all businesses should use to cut through the noise.The primary function of promotional signage is to advertise an offer, event or opening a business wants to promote, but can also add a much-needed dose of creativity and personality to make your brand stand out.
Solutions comes in a wide variety of shapes and sizes, from café barriers, posters, and floor stickers to banners, flags and pop-up stands – and their applications are pretty much endless!
Are you planning an event or promotional offer in your business? Read on to learn how promotional signage will add an extra buzz and help you achieve your business goals.
What are the different types of promotional solutions?
Key things to consider when designing promotional signage
It’s estimated that we see on average 5,000 marketing messages daily; promotional signage is all about your business staking its claim in the noisy world of advertising that bombards your customers every day. So, it’s no use blending in, your signage needs a clear thought-process and striking design to make an impact.
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