The task was to create a way of getting brand exposure onto a 25,000 sq. ft of warehousing space. A daunting challenge but one which Signs Express Stoke accepted and excelled at.
The UK’s leading trade distributor of surgical dressings, healthcare products, medical equipment and first aid supplies, Reliance Medical, moved their four buildings in Congleton all under one roof in Kidsgrove. The move has represented a significant milestone in Reliance Medical’s history. Chief Executive Andy Pear said:
The investment from the Board has been considerable and Reliance Medical required a signage solution which reflected the significance of this development and symbolised the company’s growth, aspirations and optimism for the future. Signs Express Stoke has been established for almost 20 years and is owned and operated by Craig Tiley who received a national award for achievement in 2016. Craig and his team started collaborating ideas with the client’s specific requests in mind; the sheer size of the building and it needing to stand out, being cost effective for the client as well as avoiding the need to get planning permission. Jonathan Williams, Design & Product Development Manager at Reliance Medical said:
Signs Express was highly organised in their planning of this vast job. When it was determined that illumination could not be used on the logo due to the requirement of planning permission, Metamark MD5 vinyl with a matte laminate was agreed upon. With the building being 25,000 sq. ft, an intense amount of calculating had to be done by the Signs Express Stoke team to find the best use of the graphic. Therefore, the logo, without text, was an astonishing 10m X 8m or 80sqm and was to be erected onto the side of Reliance Medical’s new West Avenue head office. Before Craig’s team even stepped foot onto the newly developed Kidsgrove warehouse site, hours of planning and preparation were initiated to ensure the work was carried out in the most efficient way. Signs Express Stoke spent a day prepping, calculating and printing a total of 58 sqm of actual print for application directly to the building. The team were then ready to arrive on site and erect the 80sqm logo plus text onto the side of the warehouse. Craig said:
After 2 and a half days, the logo and text were fully visible on the side of the building. Signs Express meticulously planned this job so that even the circular logo bending round the building, went on seamlessly. Reliance Medical’s striking blue and green logo along with their slogan ‘’Leading First Aid’’ is tall and proud on their new head office. Due to the fact the unit is ideally located near the M6, the new graphic can be seen by all passers-by; providing a professional and striking look. Watch our timelapse video to see how this was completed with such an amazing finish. Jonathan Williams, Design & Product Development Manager at Reliance Medical said:
He continued to say:
Craig, owner of Signs Express Stoke, could not be prouder of the work that was achieved in just over 2 days. He commented:
Signs Express Stoke has always been proud of their reputation for excellent customer relations, customer focus, attention to detail and high-quality workmanship. This large-scale job for Craig and his team reiterates that their reputation prevails. If you would like to find out more about Signs Express Stoke or how they could help your business get noticed, email on firstname.lastname@example.org or call on 01782 416 930.