When leading property developers Huntsmere required a luxury sign to go with their luxury brand, they looked upon sign making experts, Signs Express (Warrington) to create an eye catching addition to their premises.
Company image is extremely important for Huntsmere, who are an award winning luxury house builder. Their success is built upon creating luxurious replacement properties and the refurbishment of listed buildings to create original homes. Huntsmere came to Signs Express with a vision of a sophisticated sign to accurately portray their brand values and provide the 'wow' factor for their new prestigious show room and architects facilities. Jo and Co, Huntsmere's marketing agency, were commissioned to develop their branding, signage and establish an identity for the exterior of their new building, which is based in a converted farm and outbuildings. Following site visits to assess the suitability of the proposed signage, the concept was developed and refined further to compliment the building and its surroundings. An intricate design was decided upon featuring a mirror chrome finish, individually cut lettering with internal lighting to create a halo effect and a large Huntsmere logo, which was finished with an aubergine face and laser cut illuminated swirls. The Signs Express team got to work and fitted the sign 2 days ahead of schedule to meet a revised launch date for the new premises. The impact of this is striking both in daylight and at night and Chris Oakes, Huntsmere MD is delighted with the outcome. David from Signs Express (Warrington) has commented: 'Huntsmere's clients include high profile footballers and celebrities who commission bespoke multimillion properties in sought-after locations such as green belt and conservation areas. It was therefore imperative that their new sign reflect this and give the right impression when their customers visit, an expectation which we were delighted to deliver on. We have since completed another job for Jo and Co and have another in the pipeline.' Signs Express (Warrington) is celebrating their 20 year anniversary soon. They operate from custom built premises in Woolston, covering Warrington, Runcorn and the surrounding areas, providing a comprehensive signs and graphics service to businesses.