Signs and graphics are two of the most cost-effective advertising methods, so make sure you stand out on the high street with eye-catching shop signage that really drives footfall.

Shop signs are the first thing that your customers are likely to see. They’re the easiest way to help consumers spot your business and give them an indication of what your business is about.

As a vital marketing tool, shop signage can be used to:

• Create and establish your brand and receive recognition.
• Attract new customers and generate interest.
• Galvanise customer spend and create impulse sales.

In an increasingly competitive retail environment, it’s more important than ever to find ways to stand out. Here, shop front signs play a vital role.

Interestingly, according to the Sign Research Foundation, 61% of consumers have failed to find a business because its sign was too small or unclear. These things matter. Get it wrong, and potential customers may simply pass you by. Get it right, and you can capture attention, draw in consumers and drive sales.

According to the International Sign Association:

• 34% of shoppers associate sign quality with store and product quality.
• 29% of shoppers make store choices based on the information communicated by store signs.
• 5% of shoppers say they have made quality assumptions about a business based on whether that company has clear and attractive signs.

In retail, first impressions matter. Consumers can assume a lot of things about your business and brand based on a simple glance at its signage. If a sign is of high quality and clearly captures your brand’s personality, it will likely pay dividends.