Keeping a national dealership fleet on the road

The Client:

Mercedes-Benz has been manufacturing high-quality commercial vehicles for 120 years and has a nationwide network of local dealerships across the UK.

The Challenge:

Mercedes run several campaigns throughout the year, all of which are defined and briefed centrally but need to be delivered at the same time in every dealership across the country. These campaigns involve site signage but most frequently vehicle graphics for demonstrator vehicles and service vehicles.

Our Solution:

We facilitate and coordinate the preparation and application of graphics for changing campaigns on vehicles based across the UK for 110 Mercedes dealerships. Our local centres have developed long-standing relationships with local dealerships which enables fast and effective installation of campaigns – driven centrally with one source of artwork, guidelines, materials, all driving consistency.