Out With The Old, In With The New
The largest nearly new and used car supermarket in the North West has kicked off their rebrand plans with the replacement of the 20 year old 70 metre external sign which wraps around the front of the building.
We were asked by the marketing team at Fords of Winsford to help with the rebranding of their flagship site. They were starting their new look with tackling the replacement of their vast 70 metre exterior sign and graphics which had not been updated or replaced since the 1990's. Our first test was to see how the new branded colours would look in a small section of the existing flex face. We replaced a 5 metre part of the business sign on the left of the building and then met with Fords of Winsford's marketing team to determine if the updated logo and colours would work moving forward. Consistency of the branding was of course key. The team immediately agreed that the new sign was a success and we were given the go-ahead to replace the remaining 65 metres around the face of the entrance. In keeping with the new look, the existing lighting was refreshed with new LED lights to ensure the best possible illumination before the newly branded outdoor business sign was installed. Fords and Winsford and my team at Signs Express Macclesfield were extremely happy with the finished look and believe it gives the premises a modern and fresh new look. Take a look at our other projects we have completed in and around the Macclesfield area on our website here