Driving Impact Through Design
Client Needs
Since July 2024, we’ve been proud to partner with Reading Buses, playing a key role in refreshing the look of their extensive public transport fleet. Working closely with their trusted third-party design agency, Best Impressions, we’ve helped bring over a hundred buses to life through carefully executed livery updates and vibrant, temporary seasonal graphics.
Project Overview
From the outset, our collaboration has been about precision, creativity, and quality. Whether applying festive motifs or refreshing everyday branding, our team ensured that every detail of the design was faithfully transferred to the vehicles — transforming routine travel into a visually engaging experience for passengers and the wider community.
Our partnership with Reading Buses extended beyond their fleet. We were also commissioned to revamp their internal office space, installing high-resolution, full colour digitally printed and cut graphics. These installations brought energy, personality, and a clear brand identity into their work environment — aligning perfectly with their forward-thinking ethos.
Challenges Faced
One standout project came when Reading Buses prepared to launch their new mobile platform app. Eager to promote this exciting digital leap, their marketing department approached us with a bold concept: a full wrap on one of their older double-decker buses. Naturally, we jumped at the chance. We love wrapping vehicles, and nothing excites us more than a challenging, creative brief.
From initial contact through to artwork approval, production, and final installation, our entire team pulled together — delivering the complete wrap in just three days. The result? A fully transformed bus that didn’t just promote the new app, but became a moving piece of art.
Project Highlights
The final product was a real showstopper, capturing attention on the roads and across social media. Everyone involved — from the marketing team at Reading Buses to our designers and installers — was thrilled with the outcome.
Our Testimonial
This project, and the wider relationship, reflects what we do best: combining creativity, collaboration, and craftsmanship to deliver visual experiences that resonate with the public and celebrate our clients' vision.
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