OUR WORK
It's for charity, mate!
The team from i105-107FM got in touch with us about their “Tour de Pants” charity cycle, asking if we could help out with the graphics for their support bus. Once we heard what it was all about, we were in straight away.
The idea behind the event was simple: listeners would take part in sponsored cycle rides, raising money for their chosen charities. The only catch? They had to do it in their underwear! It’s a fun, light-hearted way to get people talking, all while raising money for great causes.
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Our Input
Our job was to make sure their tour bus looked the part — bright, fun and impossible to miss. The bus would be travelling all over Ireland, so we wanted something bold that could grab attention from a distance.
We worked up a few ideas, keeping it colourful and lively to match the tone of the event. Once the design was agreed, we printed the graphics on high-quality, weatherproof vinyl and applied them in-house before sending the bus back on the road.
It was one of those installs where everything just came together perfectly — clean lines, no bubbles, and colours that really popped once the light hit them.
The Outcome
The finished bus looked brilliant. You couldn’t miss it rolling through town — bright graphics, big logos, and that unmistakable “Tour de Pants” branding. It brought a bit of humour everywhere it went, which was exactly the point.
The team at the radio station were thrilled. They used the bus as their main promo vehicle during the event, giving on-air updates every day about who was leading the fundraising. The whole campaign had this great sense of fun and community spirit to it.
And there was even a bit of extra motivation — the top fundraiser won a five-star holiday for two, which definitely got people pedalling!
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