Nationwide Daily Mail Rebrand
A complete rebrand of local newsagents under the Daily Mail Group throughout the UK.
The Daily Mail Group were looking to fully refresh the branding they have in situ across the country as quickly as possible due to being let down by a previous company at the last minute. As the group is made up of independent retailers, they also required not only on-site installation nationwide but also extensive project management across nearly 100 stores. Our extensive experience in managing large scale projects made Signs Express uniquely qualified to deliver The Daily Mail Rebrand across a total of 94 sites in just three-months. Our dedicated National Accounts Team at Signs Express Head Office worked closely with The Daily Mail Group in producing a national rollout plan that delivered against the tight deadlines set in place. Following full surveys of each newsagents, our initial proposal to The Daily Mail not only included quotation options, but our in-house design team also created clear visuals for the client to understand how the signage would look in situ. With the focus on exterior solutions including fascia signs, window graphics and canopies or awnings, getting consistency of the brand across all 94 sites is crucial in any large-scale rollout we undertake. Keeping in touch via regular project meetings as well as sharing our project planner also meant that our client had complete and efficient visibility throughout the project. The end result was a huge success and we continue to have a fantastic ongoing relationship with The Daily Mail Group, supporting them with further visual solutions. "Thank you for your support throughout the process and the quick mobilisation of the team when we first enquired. Couldn’t recommend you guys enough". Andy Law - Senior National Account Manager, Daily Mail Group