OUR WORK
Signs Express (Enfield) brand Kelly Group National Training Centre in Enfield
After recently completing a full rebrand of both internal and external signage at Kelly Group’s head office in Enfield, we were invited back to help with their new National Training Centre at the nearby Brimsdown site.
As a flagship facility for the company, the space needed to look sharp and professional — a place that reflected both Kelly Group’s long heritage and its forward-thinking approach.
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Client needs
The client wanted a cohesive interior identity, something that tied together their engineering roots, their people, and their brand values. Our job was to design and install all internal and external branding elements while keeping everything aligned with the group’s established visual identity.
Our Approach
We built on the style of the previous exterior signs we’d produced for Kelly Group less than a year earlier.
At the new training centre, our IPAF-qualified installation team fitted large, face-lit built-up lettering and the Kelly Group logo in their distinctive blue. The finished sign spans 7.5 metres, making it a striking feature visible from the roadside.
To complement it, we added face-illuminated stainless-steel lettering reading “National Training Centre”, powder-coated in white for contrast and visibility against the darker cladding.
Inside, we worked closely with Kelly Group’s team to turn their ideas into a cohesive interior design plan.
Feature walls became a major focal point — from large-scale digitally printed wallpapers showing engineers at work to a timeline graphic tracing the company’s development.
At the building’s entrance, we created a welcoming “Welcome Wall” with a one-piece printed wallpaper and a halo-lit Kelly Group logo — instantly setting the tone for visitors and trainees.
On the first-floor landing, another 7.5-metre wall was transformed with a single printed panel featuring a custom design.
The trickiest part of the job, though, was the timeline wall — a two-piece wallpaper wrap installed around a curved stairwell with a six-metre drop. It demanded careful access planning and some very precise fitting, but the finished result speaks for itself.
To complete the interior, we installed wall-mounted acrylic lettering for each training room name, fitted on stand-off locators for a clean, professional look.
We also added vinyl wall graphics displaying the company’s core values, and custom slider systems at each workstation so staff could update training course details as needed.
Challenges & Solutions
Working within a live construction environment meant access was tight and deadlines firm. The curved staircase was particularly challenging for installation due to the restricted space, but our experienced team managed it with precision and attention to detail — proving again the value of good planning and teamwork.
The Result
The finished Training Centre is a smart, modern environment that celebrates the Kelly Group brand and provides a professional space for staff development. Every element — from the signage outside to the wall graphics inside — reinforces the company’s identity and commitment to excellence.
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