OUR WORK
The Perfect Jacket
When the team behind Tasty Taters decided to launch their new food van, they wanted something that really showed off their brand. The trailer itself was just a plain white box when it arrived, clean, but not very exciting. They came to us asking if we could help them turn it into something that would catch people’s eye and feel true to what they do.
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Our approach
The name says it all — potatoes, simple comfort food, down-to-earth. We wanted the van to feel the same. After a few sketches, we landed on a Hessian sack design, mixed with some garden-style graphics to keep it fresh and friendly. It gave that homely, “good food made right here” kind of feeling.
Materials and instillation
Once the artwork was signed off, it was over to our fitters. We printed everything in-house and applied a full vinyl wrap. Lining up the pattern took time because the texture had to sit just right, especially around the corners, but that’s what we do best. When the job was done, the trailer didn’t look like a catering van anymore; it looked like a proper brand on wheels.
Outcome
Since then, the Tasty Taters team have been out and about serving customers, and we’ve heard it’s turning plenty of heads. It’s always nice to see one of our wraps out in the wild, especially one that makes you smile and maybe a little hungry too.
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