OUR WORK
Theatre Royal
The Norwich Theatre Royal wanted to freshen up its image. The signage around the building had started to look tired, and they wanted something brighter to match the atmosphere inside. That’s when they asked Signs Express (Norwich) to help give the place a full rebrand.
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📞 01603 805 205
Our Approach
This was no small job. The project involved replacing and updating signs across the whole venue, inside and out. The brief was simple: keep it functional, but make it feel modern and welcoming.
Outside, we built new standalone stainless-steel letters for the main sign. It’s clean, simple, and catches the light really well. Around the entrance, we added window graphics and advertising boards to highlight upcoming shows. We also fitted external directory cases, so visitors could find their way easily before stepping inside.
The interior needed just as much care. We created acrylic wayfinding panels, vinyl wall lettering, and seat labels for the auditorium. The theatre also needed updated safety signs and markings, which we installed at the same time. To add some colour, we used large photographic wall displays showing scenes from performances which really brought the space to life.
Outcome
The end result feels bright, clear, and welcoming. Everything works together — from the main stainless-steel lettering outside to the smallest seat number inside. It’s modern without losing the charm of the building, and the team at Norwich Theatre Royal were thrilled with how it turned out.
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