Cwmbwrla Dental: Exterior Brand Refresh

The team wanted to improve visibility and strengthen their presence for both new and existing patients. Their goals were clear:

• Make the practice easier to find.
  
  
• Reflect their caring and modern approach.
  
  
• Create signage that supports a flexible workforce.
  
  
• Establish a consistent, confident brand presence on the street.

Cwmbwrla Dental Practice was struggling with a visibility problem, the practice was easily overlooked, with no fascia signage and only minimal window graphics in place. Many people simply didn’t realise where the practice was located, as there was no clear branding outside, especially those passing by on foot or in a car. With no standout features at street level, the practice often blended into its surroundings. This created uncertainty for both new and existing patients and highlighted the need for a signage solution that would not only improve visibility but also adapt as the team changed, especially when new dentists joined, or others moved to different locations.

Following an on-site consultation, the team at Signs Express Swansea proposed a full signage package to address the core issues of visibility, branding and flexibility.

The solution included:

• Fascia Tray Sign: Installed above the main entrance to give the practice a strong first impression and clear brand presence.
  
  
• Projecting Sign: Mounted at right angles to the building, this helps the practice stand out to both foot and road traffic approaching from either direction.
  
  
• Window Graphics: Frosted and printed elements create a polished, professional appearance while adding privacy. These graphics also reinforce the brand’s visual identity.
  
  
• Interchangeable Name Board: Designed for practical day-to-day use, this feature allows for seamless updates when staff change. It maintains a tidy appearance and saves on costs over time.

Every part of the signage was designed to reflect the practice’s colours, fonts and overall brand style. The result is a clear and consistent look from the outside in.

The difference has been transformative. Cwmbwrla Dental Practice now has a bold, visible presence that:

• Instantly gives confidence to patients approaching the practice.
  
  
• Enhances the look and feel of the premises.
  
  
• Aligns with the modern, caring ethos of the team.
  
  
• Offers flexibility to adapt as the business grows.

This project highlights how effective signage does more than identify a building. It helps shape the patient experience, builds trust and reflects the values of the practice. The final solution combines clear, purposeful design with everyday practicality, supporting how the team works now and offering the flexibility to grow over time.