Guiding the Way to Maggie’s
Client Overview
Maggie’s Nottingham offers vital support for people affected by cancer, providing a calm and welcoming space within the grounds of Nottingham City Hospital. However, for many first-time visitors, the centre was difficult to find.
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The Challenge
Maggie’s needed to improve how easily people could find their way to the centre.
- The existing signage at the hospital no longer reflected Maggie’s identity, prompting the need for a refreshed brand presence.
- Their current signage wasn’t prominent or cohesive, leading to confusion and poor wayfinding.
- Any signage solution had to be sensitive to the surroundings while still making an impact.
Our Solution
That’s where the team at Signs Express Nottingham and Derby stepped in. With decades of experience delivering signage for sensitive environments, we knew this project was about more than direction; it was about making people feel seen and supported from the moment they arrive.
What We Delivered
To help guide visitors calmly and confidently to Maggie’s, we provided a full wayfinding package:
- Directional Signage: We designed and installed clear, intuitive signs to guide foot traffic from major hospital access points to the centre.
- Durable Materials: Using aluminium composite panels and weather-resistant post and panel systems, we ensured every sign would stand up to the hospital’s demands.
- Architectural Harmony: We incorporated a Koppa system from Sign Trade Supplies to match the visual elegance of the centre itself.
- Strategic Placement: Every sign was placed with care, ensuring visibility without disrupting the natural flow of the hospital site.
The Result
The new signage has already made a real difference. Visitors can now find their way to Maggie’s with ease, and the centre feels more connected to the wider hospital site. More importantly, it helps reduce stress for people walking through the doors, giving them one less thing to worry about.
Client Testimonial
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“The signs look great; they’ll help to increase footfall to the centre.” - Donna Colbourne, Maggie’s
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