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In today’s digital age, where Google, Pay-Per-Click Ads and Social Media are the marketing kings, a survey ran by UK franchise, Signs Express, has revealed that an impressive 83% of businesses across the UK consider signs, graphics and displays a major part of their marketing strategy.

The survey collated answers from over 1,000 business decision makers to discover what challenges they are facing and to better understand the role that signage plays in overall business marketing and brand strategies. The results proved to be very positive for the signage industry, despite society’s increasing reliance on digital marketing methods. Indeed, the survey revealed that 98% of participants would be less likely to conduct business with an organisation whose signage is in disrepair. Craig Brown, Managing Director of Signs Express Ltd, commented that, “The signage industry has been around for hundreds of years. Today, the technology is smarter and the colours we can achieve are much more varied and vibrant, but the products we provide to the market remain crucial, cost-effective marketing tools. First impressions can completely change your mind about a company and excellent signage can give your clients that great initial opinion of your business!” Almost all businesses in the survey (99%) agreed with Craig and stated that good quality, attractive signs and graphics help to give a good first impression of a business. Most notably, the participants named exterior signage as the second most important resource to have when advertising a business, only falling behind the possession of a website. “It is evident from the survey that professional signage is still a sought after commodity and can work alongside dedicated online campaigns to help achieve a company’s goals,” Craig Brown concluded. “As a franchised business, Signs Express businesses offer all the benefits of local expertise, as well as the advantages that come from working with a UK-wide organisation. These are qualities that our customers really value and over 92% of those businesses surveyed would not only use our services again, but would also recommend us to others, so we are pleased that our many years in the industry are paying off.” Signs Express is the UK and Ireland’s leading signs and graphics company, with 27 years’ experience designing, manufacturing and installing signage for all manner of businesses. With branches nationwide and still growing over two decades after its inception, Signs Express has the expertise, dedication and customer service to help you complete any signage project to your exacting standards.

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excellent from start to finish. will definitely use them again. 
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Dear Karl, It was a pleasure to meet your colleagues late last week at the cemetery and they did an excellent and very quick job in instal...
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Hi Nicola You company have made a fantastic job of our vehicles – please pass this on to all involved – thank you Best Regards Paul Car...
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Fantastic company and would definitely recommend. Great customer care from start to finish and the final product was exactly what I wanted. 
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A huge thank you to Signs Express (Southampton) - great service and value for money. The signs are the perfect finishing touches to our new...
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Quick and straightforward signage for my premises. I used them 15 years ago and that transaction was equally as smooth :) 
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Fantastic product!. Signs Express Nottingham have always produced quality products for us and our clients. They always deliver on time, com...
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It's not often you order something and are amazed by the results. I ordered a shop signs, window stickers and car stickers. The results and...
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We had a new sign installed for our business, from the initial contact to the after-sales services has been wonderful, everyone was very he...
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Brilliant service throughout. It was refreshing to have such regular communication and updates, customer service was fantastic and the fini...
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Very nice job on our new minibus 
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Rated 5 stars out of 5
Excellent customer service from Gary at Gateshead signs express, excellent design on van and was very happy with the price, will definitely...
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I can't thank you enough for a brilliant job, the communication during the design process was so responsive, also the pricing was excellent...
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Excellent quality signage and brilliant advertising on my van now for a very reasonable price. A professional team delivering exactly what...
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Service was fantastic, nothing was a bother the sign for my van was exactly as I wanted it and the staff are very friendly and efficient. 
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Signs Express always do a great job for us. Always a good price on always on time. Highly Recommended 
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Great company.. quickly designed and produced signage for our Roving vaccine unit… thanks a lot 
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