In today’s digital age, where Google, Pay-Per-Click Ads and Social Media are the marketing kings, a survey ran by UK franchise, Signs Express, has revealed that an impressive 83% of businesses across the UK consider signs, graphics and displays a major part of their marketing strategy.
The survey collated answers from over 1,000 business decision makers to discover what challenges they are facing and to better understand the role that signage plays in overall business marketing and brand strategies. The results proved to be very positive for the signage industry, despite society’s increasing reliance on digital marketing methods. Indeed, the survey revealed that 98% of participants would be less likely to conduct business with an organisation whose signage is in disrepair. Craig Brown, Managing Director of Signs Express Ltd, commented that, “The signage industry has been around for hundreds of years. Today, the technology is smarter and the colours we can achieve are much more varied and vibrant, but the products we provide to the market remain crucial, cost-effective marketing tools. First impressions can completely change your mind about a company and excellent signage can give your clients that great initial opinion of your business!” Almost all businesses in the survey (99%) agreed with Craig and stated that good quality, attractive signs and graphics help to give a good first impression of a business. Most notably, the participants named exterior signage as the second most important resource to have when advertising a business, only falling behind the possession of a website. “It is evident from the survey that professional signage is still a sought after commodity and can work alongside dedicated online campaigns to help achieve a company’s goals,” Craig Brown concluded. “As a franchised business, Signs Express businesses offer all the benefits of local expertise, as well as the advantages that come from working with a UK-wide organisation. These are qualities that our customers really value and over 92% of those businesses surveyed would not only use our services again, but would also recommend us to others, so we are pleased that our many years in the industry are paying off.” Signs Express is the UK and Ireland’s leading signs and graphics company, with 27 years’ experience designing, manufacturing and installing signage for all manner of businesses. With branches nationwide and still growing over two decades after its inception, Signs Express has the expertise, dedication and customer service to help you complete any signage project to your exacting standards.