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In today’s digital age, where Google, Pay-Per-Click Ads and Social Media are the marketing kings, a survey ran by UK franchise, Signs Express, has revealed that an impressive 83% of businesses across the UK consider signs, graphics and displays a major part of their marketing strategy.

The survey collated answers from over 1,000 business decision makers to discover what challenges they are facing and to better understand the role that signage plays in overall business marketing and brand strategies. The results proved to be very positive for the signage industry, despite society’s increasing reliance on digital marketing methods. Indeed, the survey revealed that 98% of participants would be less likely to conduct business with an organisation whose signage is in disrepair. Craig Brown, Managing Director of Signs Express Ltd, commented that, “The signage industry has been around for hundreds of years. Today, the technology is smarter and the colours we can achieve are much more varied and vibrant, but the products we provide to the market remain crucial, cost-effective marketing tools. First impressions can completely change your mind about a company and excellent signage can give your clients that great initial opinion of your business!” Almost all businesses in the survey (99%) agreed with Craig and stated that good quality, attractive signs and graphics help to give a good first impression of a business. Most notably, the participants named exterior signage as the second most important resource to have when advertising a business, only falling behind the possession of a website. “It is evident from the survey that professional signage is still a sought after commodity and can work alongside dedicated online campaigns to help achieve a company’s goals,” Craig Brown concluded. “As a franchised business, Signs Express businesses offer all the benefits of local expertise, as well as the advantages that come from working with a UK-wide organisation. These are qualities that our customers really value and over 92% of those businesses surveyed would not only use our services again, but would also recommend us to others, so we are pleased that our many years in the industry are paying off.” Signs Express is the UK and Ireland’s leading signs and graphics company, with 27 years’ experience designing, manufacturing and installing signage for all manner of businesses. With branches nationwide and still growing over two decades after its inception, Signs Express has the expertise, dedication and customer service to help you complete any signage project to your exacting standards.

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What our customers say

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Fully recommend the team at Signs Express Exeter. Professional, polite, friendly, well priced and very quick. I have used other companies b...
Ross Welch - SCP Building Products
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Rated 5 stars out of 5
Signs Express are always very helpful and considerate. Their signage is always very well produced and perfect for our requirements. 
Jane Martin - Heavitree Osteopaths
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Rated 5 stars out of 5
A very professional job done and the van looks like a new van. I have used Signs Express many times. I would not use anyone else to do my s...
Belinda Hannaford - Hannaford Property Storage
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Rated 5 stars out of 5
Big thank you to Chris & Simon at Signs Express Plymouth for the sign writing, Another top quality job guys!!  
Steve - 100% Stainless
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Claire Walsh I used this company to produce signage for my business. The staff have been exceptionally helpful in advising me on which typ...
A complete package of advice & signage production for Claire's new business. - Pure Precision
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Rated 5 stars out of 5
Thank you! The front of our Laser Tag looks amazing now! 
Laser Tag - Laser Tag
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Rated 5 stars out of 5
We used Signs Express for our rebrand and have been very happy with the quality of their products and service. The new signs and banners lo...
Bistro 66 - Bistro 66
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Rated 5 stars out of 5
Very nice looking sign, very professional service, thank you :) 
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This is the second vehicle Signs Express have decaled for me and i could not be happier with the result. The attention to detail is amazing...
Richie Rowland - Mondraker
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Rated 5 stars out of 5
We have used Signs Express for many years now for all our vehicle signwriting needs. There have been some different jobs too that they have...
Luke Foster - Man For All Seasons
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Rated 5 stars out of 5
Fantastic service, awesome job and speedy turnaround to meet a deadline. Would 100% recommend 
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As a return Customer, Nick, Marion and the Team actioned my need for new vehicle graphics quickly and without fuss. Always a pleasure doing...
Neil Bygrave - Exeter Tree and Garden Care
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Rated 5 stars out of 5
Fantastic service, great team. Outstanding attention to detail. I wouldn't look anywhere else to get my vehicle sign written. Darren Tinkl...
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Signs Express Exeter did a fantastic job for us. We are very pleased with the Cab wrap and logos that they applied to our new 20m Lorry Mou...
Deborah Hockey - Sky Platform Hire Ltd
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Rated 5 stars out of 5
Excellent customer service. Sam worked around my need, provided large amount of samples and suggestions, communicated with me on regular ba...
El Picante
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Rated 5 stars out of 5
Excellent service and communication, a pleasure working with them. 
Dunster House
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Rated 5 stars out of 5
I have used Signs Express for many years now. They continue to provide excellent service and would highly recommend them to anyone. 
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A great experience from start to finish. Signs Express Bedford came well recommended - and were attentive and displayed expertise in every...
Bedford Bid
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Rated 5 stars out of 5
Recently used for some decals I required and the communication was excellent as well as the end product. Happy customer. 
Cranfield Aerospace Solutions
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Rated 5 stars out of 5
Very efficient, reliable and professional. The team have done a fantastic job from start to finish and went above and beyond to get our lor...
Combi-Ride - Combi-Ride
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Rated 5 stars out of 5
Fantastic service from start to finish, nothing was too much for Nicola who dealt with everything in a professional and efficient manner. G...
Kimberley Food Fest - Kimberley Food Fest
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Rated 5 stars out of 5
Got a shop front signboard made, I haven't ever experienced this level of excellent customer service ever. Everything was amazing and top q...
Hashim Majeed - Byron Fast Foods
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Rated 5 stars out of 5
Couldn't be more happier with how my van turned out. Excellent customer service 
Ross Salmon - Salmon Heating Services
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Rated 5 stars out of 5
This was the first time we have used the services of Signs Express and we were delighted with not only the end result but the whole proces...
Liz Myers - UWM Accountants
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