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In today’s digital age, where Google, Pay-Per-Click Ads and Social Media are the marketing kings, a survey ran by UK franchise, Signs Express, has revealed that an impressive 83% of businesses across the UK consider signs, graphics and displays a major part of their marketing strategy.

The survey collated answers from over 1,000 business decision makers to discover what challenges they are facing and to better understand the role that signage plays in overall business marketing and brand strategies. The results proved to be very positive for the signage industry, despite society’s increasing reliance on digital marketing methods. Indeed, the survey revealed that 98% of participants would be less likely to conduct business with an organisation whose signage is in disrepair. Craig Brown, Managing Director of Signs Express Ltd, commented that, “The signage industry has been around for hundreds of years. Today, the technology is smarter and the colours we can achieve are much more varied and vibrant, but the products we provide to the market remain crucial, cost-effective marketing tools. First impressions can completely change your mind about a company and excellent signage can give your clients that great initial opinion of your business!” Almost all businesses in the survey (99%) agreed with Craig and stated that good quality, attractive signs and graphics help to give a good first impression of a business. Most notably, the participants named exterior signage as the second most important resource to have when advertising a business, only falling behind the possession of a website. “It is evident from the survey that professional signage is still a sought after commodity and can work alongside dedicated online campaigns to help achieve a company’s goals,” Craig Brown concluded. “As a franchised business, Signs Express businesses offer all the benefits of local expertise, as well as the advantages that come from working with a UK-wide organisation. These are qualities that our customers really value and over 92% of those businesses surveyed would not only use our services again, but would also recommend us to others, so we are pleased that our many years in the industry are paying off.” Signs Express is the UK and Ireland’s leading signs and graphics company, with 27 years’ experience designing, manufacturing and installing signage for all manner of businesses. With branches nationwide and still growing over two decades after its inception, Signs Express has the expertise, dedication and customer service to help you complete any signage project to your exacting standards.

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What our customers say

Rated 5 stars out of 5
Very professional and understanding and fast 
Mrs Lebatteux - Shillingford St George Village Hall
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Rated 5 stars out of 5
I had an excellent experience with Signs Express Exeter, particularly thanks to Joe, who was incredibly helpful throughout the process. The...
Andrew Horide - Heavitree Osteopaths
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Signs were all installed today – great bloke you have working for you, nice chap and very accommodating. All the Graphics look great – Th...
Brendon Giles - WHP Telecoms LTD
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Rated 5 stars out of 5
Quick, professional, and quality products. Great communication. Great price! Can't go wrong. 
Jonny Rae - Fibre News
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Rated 5 stars out of 5
Superb service, very fair price, very straightforward and easy to work with, will definitely use them again! Thank you 
Matthew Cauchois - Pressure Washing Exeter
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Rated 5 stars out of 5
Contacted Signs express for some new signage and they were amazing. We had a very tight time frame and they were able to supply and fit in...
First Steps Community Playgroup - First Steps Community Playgroup
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Rated 5 stars out of 5
Thank you so much for all your help re the sign writing for the van, it is really lovely and I am super pleased with it. The whole process...
Nicola - Petals & Posies
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Rated 5 stars out of 5
Started using Signs Express Harlow last year, have always worked with Tom. Communication and updates from the company are always brilliant...
Emily Bannister - Victorian Sliders
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Hi Mike, Couldn’t be more pleased with the sign, it’s perfect!! Please could you do the other one exactly the same 👍 Best regards Bern...
Bernadette O’Sullivan - Woodcroft Stud
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Rated 5 stars out of 5
What can I say,professional from start to finish? Excellent job would highly recommend. Very fair price and update me all the way through t...
Julian Marks - Roofcare South West
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Hi Michael, I’m delighted with the window sign and your service.  
MICHAEL STOPFORD (1) - Cumulus Bookkeeping Services
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Rated 5 stars out of 5
Signs Express were incredibly helpful and our banners were available to collect within days. Excellent quality, reasonably priced and grea...
Becky Hulse
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Rated 5 stars out of 5
Great company to deal with and very patient with the many amendments to the design we went with. Van looks stunning - a real eye-catcher an...
Kulvinder Singh
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Rated 5 stars out of 5
Fantastic service from the start designing the logo and graphic for my van to the final installation on the van. Kept up to date with vario...
Richard Croston
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Rated 5 stars out of 5
A very professional fast efficient service. The work was completed on time and to a very high standard. I would highly recommend them if yo...
Ian Mounter - IDM Airless
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Rated 5 stars out of 5
They went over and above to not only include all the edits I wanted, but they also moved their schedule around to fit me in. The service is...
Sophie Chappell
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Rated 5 stars out of 5
Big thank you to everyone at Signs Express Bristol. We provided the photos and let your team do the magic. Great communications with your t...
Rupert Gladstone - Spitfire Avian Pest Control Ltd
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Rated 5 stars out of 5
Great service from Ben, Chris and the team. They took the time to understand our requirements and weren't phased with multiple change reque...
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Rated 5 stars out of 5
We've recently worked with Signs Express helping a lot of our customers with their printing at an event we organise called The Business Sho...
Ricky Cobbledick
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Rated 5 stars out of 5
We used Signs Express to sign write 2 of our vans. Chelsea did a fantastic job in helping us design the vans and was very quick to respond...
Oliver Koeller
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Rated 5 stars out of 5
Gavin was great! Amazing service and friendly staff. Really sustainable product, would highly recommend! 
Grace Mead
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Rated 5 stars out of 5
Signs Express are great to work with - highly recommended. They helped me design and apply a wrap for my car. Looks great, everyone was su...
Paul Grosvenor
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Rated 5 stars out of 5
Great service and friendly people. Huge thanks to the team who managed to fit in a last minute request and deliver a quality product. Defin...
Rebecca Simpson
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Rated 5 stars out of 5
Totally brilliant service. Excellent price. Well recommended. 
Mike Davies - Mike Davies Associates Ltd
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