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In today’s digital age, where Google, Pay-Per-Click Ads and Social Media are the marketing kings, a survey ran by UK franchise, Signs Express, has revealed that an impressive 83% of businesses across the UK consider signs, graphics and displays a major part of their marketing strategy.

The survey collated answers from over 1,000 business decision makers to discover what challenges they are facing and to better understand the role that signage plays in overall business marketing and brand strategies. The results proved to be very positive for the signage industry, despite society’s increasing reliance on digital marketing methods. Indeed, the survey revealed that 98% of participants would be less likely to conduct business with an organisation whose signage is in disrepair. Craig Brown, Managing Director of Signs Express Ltd, commented that, “The signage industry has been around for hundreds of years. Today, the technology is smarter and the colours we can achieve are much more varied and vibrant, but the products we provide to the market remain crucial, cost-effective marketing tools. First impressions can completely change your mind about a company and excellent signage can give your clients that great initial opinion of your business!” Almost all businesses in the survey (99%) agreed with Craig and stated that good quality, attractive signs and graphics help to give a good first impression of a business. Most notably, the participants named exterior signage as the second most important resource to have when advertising a business, only falling behind the possession of a website. “It is evident from the survey that professional signage is still a sought after commodity and can work alongside dedicated online campaigns to help achieve a company’s goals,” Craig Brown concluded. “As a franchised business, Signs Express businesses offer all the benefits of local expertise, as well as the advantages that come from working with a UK-wide organisation. These are qualities that our customers really value and over 92% of those businesses surveyed would not only use our services again, but would also recommend us to others, so we are pleased that our many years in the industry are paying off.” Signs Express is the UK and Ireland’s leading signs and graphics company, with 27 years’ experience designing, manufacturing and installing signage for all manner of businesses. With branches nationwide and still growing over two decades after its inception, Signs Express has the expertise, dedication and customer service to help you complete any signage project to your exacting standards.

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What our customers say

Rated 5 stars out of 5
AMAZING CUSTOMER SERVICE. The service I have received from sign express has honey been the best customer service I have EVER experienced. T...
Shadan Noori - Personal Trainer
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Excellent Customer Service & Product Quality. Excellent, prompt customer service from ordering all the way through to delivery & installati...
TC
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Rated 5 stars out of 5
Brilliant! Fab! Love my door decal and my parking space sign. Highly recommended 
Laura Slater - Lumiere Photographic
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Rated 5 stars out of 5
Recommended. Excellent customer service and communication. Would definitely recommend. 
Craig
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Rated 5 stars out of 5
Great new signs at our church. Thanks to Jamie and colleagues at Signs Express Coventry for our new signs at Leamington Spiritualist Church...
Leamington Spiritualist Church
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Rated 5 stars out of 5
Excellent banners and a pleasure to do business with. Required banners for my company logo. With a brief given the returned artwork was gre...
John - Hearty Hotdogs
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Rated 5 stars out of 5
Chloe and the team were brilliant from start to finish on our project. They provided informative advice and were great at understanding wha...
Gemma - HB Tech
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Rated 5 stars out of 5
We have used Signs Express Southampton for our showroom window graphics and for the sign writing on our van. The have provided a brilliant...
James Carss - Town and Country Kitchens and Bathrooms Ltd
Google
Just a quick thank you to the team for the new signage on our facility, looks perfect. 
hubergroup
Signs Express
Rated 5 stars out of 5
I ordered some magnetic signs for my vehicle and had fantastic service and a fantastic price from them. The signs are perfect I couldn’t as...
Michael Ashman - Evercare Carpentry
Google
Rated 5 stars out of 5
Called up regarding some chevrons for the back of my van and managed to get booked in on the day due to cancellation, drove down was welcom...
Marc Strickson - Lincs Groundworks Ltd
Google
Rated 5 stars out of 5
Signs Express do all the stickers for the Motorcycle shop I work in, and they do a brilliant job. High quality and very professional. Can't...
Freddie Wright
Google
Rated 5 stars out of 5
I have just had the graphics done on my "Stellar Divers" work van & they are fantastic. I just want to say a huge thank you to Louise & the...
Simon Hotchkin
Google
Rated 5 stars out of 5
Did an amazing job on my car, really friendly staff, was really happy with the whole outcome! Would definitely recommend 
Tegan Bryder
Google
Rated 5 stars out of 5
I can't rate these guys enough! From the outset Ben and his team where on hand to talk though the design to makes sure it was perfect. A f...
Joe Walker
Signs Express
Rated 5 stars out of 5
Signs Express did an excellent job of matching the reflective stripes and signage on the door of a 30 year old Land Rover Defender Fire App...
Firefighter Thompson - Fire Service - Old Warden Airfield
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Rated 5 stars out of 5
Great Quality Signs, Easy and Efficient to deal with, and a competitive price. Love the sign. Can't recommend Ian and the team highly enoug...
Andy Nimmo
Google
Rated 5 stars out of 5
Super service, always thorough and efficient and convert our thoughts and ideas in the great graphics. Highly recommended. 
Escrick Park Estate
Google
Rated 5 stars out of 5
First class service, will defiantly recommend and great value for money with a speedy turn around. 
Carol Waddington
Google
Rated 5 stars out of 5
Brilliant service, from start to finish. We are getting lots of compliments it looks fabulous! Thank you 
Lucy Jackson
Google
Rated 5 stars out of 5
3 months late, sorry guys. But here is my 5 star review for the work you carried out on the shop front and windows. Will use again. 
PC Revamp
Google
Rated 5 stars out of 5
A huge thanks to the team for their branding design and signage. We are really please with the finished products and would highly recommend...
Karen Hoyle
Google
Rated 5 stars out of 5
Great service from start to end product. Very reasonable prices and good communications. Would highly recommend.  
Michelle
Trustpilot
Rated 5 stars out of 5
Great service and expertise from start to finish. I am thrilled with my graphics. I can't recommend highly enough.  
Lou
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