Why external signage is key for your business

The last few months have seen a considerable change in the way we shop, eat, drink and use leisure facilities. From creating queueing systems and implementing social distancing to bringing outdoor spaces to life, all businesses have had to reconsider aspects of their customers' experience. Here are our top external solutions that will help you not only stand out from the crowd but ensure the safety of your customers and staff. Fascia Signage Highly visible and made to catch people’s attention, fascia signs make a big impact. They create a lasting impression by displaying your business name, services and any upcoming events you may be holding. Fascia signs can be fitted almost anywhere on the exterior of your premises and are the best way to turn a passer-by into a new customer.

Built Up Lettering Fascia Sign

Fascia signs are the best way to advertise your brand and they can be highly customised to your specifications. Illuminated fascia signs are increasingly popular, adding the wow-factor to the front of your shop. We can also use a whole host of different and interesting materials to make your business stand out from the competition. Directional Signage A must have for busy pedestrian areas, directional signage is an important part of your signs and graphics package, helping customers to safely navigate your premises and feel confident in their purchasing experience. Showing customers where they should queue and stand has never been more important, with social distancing an essential part of complying with Coronavirus guidelines.

Directional Signage in Education

There is a wealth of products that enable a business to add directional signage at their premises. For retail and hospitality especially, floor graphics, window graphics, monoliths and digital signage are fantastic options to incorporate exciting and informative signs. With the summer holidays in full swing and many families holidaying in the UK this year, directional signage is also a necessity for national parks, nature reserves and tourist attractions. Interactive maps, freestanding monoliths and post and panel signs are extremely effective in guiding people around your attractions. Window and Floor Graphics Window graphics are one of our top choices for improving the exterior look of your premises. Not only do they create the wow-factor and showcase your business, they also help with health and safety compliance. One of the key benefits of window graphics is they are temporary and can be easily removed and replaced. This makes them ideal for promoting any deals and offers you have or displaying guidelines your customers should be following. Window graphics do not just need to be informative however, with options to include striking graphics and visual effects, you can create an eye-catching display ensuring you stand out from the crowd.

Social Distancing Shop Window Graphic

Creating a similar effect, floor graphics are also a cost-effective temporary solution. With businesses increasingly having to consider their outdoor spaces, floor graphics are essential to help customers adhere to social distancing guidelines. Bringing an extra dimension to your external signage, getting creative can introduce another exciting element to your branding. Banners and Barriers Signs and graphics don’t need to be costly, especially if you are a small business or have been impacted by the pandemic. Low budget options such as banners, barriers and pavement furniture also tick all of the boxes to create an enticing display. Banners are a popular and versatile exterior signage solution, which can be hung, suspended or mounted, and can withstand the elements. Another excellent temporary solution, banners can be reused or repurposed with current messages and promotions keeping your customers informed.

Cafe Barriers

Using barriers to section off exterior spaces is a popular option to extend your brand outdoors and implement social distancing. Often used by the hospitality sector, café barriers can be bright and attractive, enclosing seating areas, creating collection points and installing queuing systems. Posters and Digital Signage Sometimes external signage needs to serve one purpose: informing your customers. Currently many businesses have temporary guidelines in place, so the use of digital signs, plaques and notices are a simple and effective way to communicate. Waterproof displays can be designed and installed onto the external walls of your premises as a way of keeping your customers clearly informed. With top quality technology, notices and posters can be created with your brand in mind featuring exciting graphics, ensuring brand continuity throughout.

Digital Signage in Shop Front

For that extra wow-factor digital signs can create an eye-catching, interactive display that informs and engages customers. A great way to keep queues of people entertained, digital signs can be updated regularly with messages, promotions and interesting videos or graphics. Our systems are not only able to withstand most weather conditions, they have anti-dust technology ensuring a professional and sharp finish. With the ability to be wall-mounted or freestanding digital signs provide plenty of options. Although there is a current emphasis on keeping your customers informed about guidelines and social distancing, that does not mean your signage needs to be dull or off-brand. By incorporating important messages with inspiring design, you can continue to promote your business identity and ensure the wellbeing of both customers and staff. Signs Express have a wealth of experience and are ready to help you create inspiring bespoke signage for your external spaces. *FedEx Office “What’s your sign” survey