Helping ‘The Wheel Specialist’ Get Rolling in Weston-super-Mare
It’s always exciting to support a new business, especially when they’re just getting set up. We recently worked with Tony Carter, the new franchise owner of The Wheel Specialist in Weston-super-Mare, to help him get his new centre ready for opening.
Tony had secured a great unit on the Gazelle Road industrial estate — a busy spot with good visibility — and wanted signage that would do the location justice. He was recommended to us by another franchisee we’d worked with in Avonmouth, so we got in touch and arranged to visit the site straight away.
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Getting Started
After meeting Tony and seeing the site in person, we talked through what he needed: clear, bold signage that followed The Wheel Specialist’s brand guidelines, looked sharp from the roadside, and could be turned around in time for opening — all while sticking to a budget.
We carried out a full site survey, took measurements, and talked through a few options before heading back to the workshop to start the design work.
Designing and Delivering the Signs
Back at our Bristol centre, our design team put together a set of visuals and mock-ups so Tony could see exactly how the signage would look on his building. We made sure everything followed the franchise’s branding — right down to the colour values and font sizes — but also made the most of the space he had.
Once the designs were signed off, we moved quickly to production. We handled all the printing and manufacturing in-house, keeping Tony updated at each stage so he could plan around the fit-out and other trades working on site.
Installation and Final Result
Because of the size and layout of the unit, the signage was installed over a few days. This included:
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Main fascia signs
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Entrance graphics
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Window branding
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Directional signage around the unit
The result? A clean, professional-looking site that stands out on a busy industrial estate. Tony was really pleased with how it all came together — and was even more excited to get the doors open and welcome his first customers.
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