On taking on a new production facility in Bishops Stortford, Gü Desserts approached Signs Express (Harlow) to manufacture and install a range of bespoke external factory signage. Having already worked together at another London site, the Projects Manager from parent company Noble Foods knew the team at Harlow could turn the design ideas into eye-catching sign solutions.
The brief required showcasing the 'explosion' graphics known so well from the company's branding. By re-facing the main building wall, from floor to first floor height, with vinyl faced aluminium panels and shaping around doors and windows, a very individual look announcing Gü Puds reception was installed. The distinctive theme is then carried through the signage within the main driveway, this time also announcing the tag line "Out of this world Hits of Pleasure". To complete, directional signage pointing from the main Dunmow Road, using both panel & post and wall mounted tray signs, were supplied all in keeping with brand guidelines.