OUR WORK
Promotional Window Signage
We were contacted by Churchill’s Fish & Chip Shop at Great Western Park in Didcot. They wanted to make their meal deals stand out to people walking or driving past. Their current window signs weren’t doing the job — the window tint made them hard to see from outside, so most of the messages were getting lost.
We’d worked with similar challenges before, so we went over to take a proper look and talk through what could be done.
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Challenges and solutions
The problem wasn’t the design; it was where the signs sat. The inside graphics were being dulled by the tinted glass. To fix that, we suggested using signage on both sides, interior and exterior panels, so that visibility was improved without affecting the shop’s lighting or look.
We kept the colours bold, with simple, easy-to-read text that promoted their meal deals clearly. The goal was to grab attention from passing traffic and still look good up close.
We arranged a fitting time that suited the team at Churchill’s, avoiding their busy service hours. On the day, we cleaned the glass down, lined up the artwork, and installed the new graphics. The mix of inside and outside panels meant everything was crisp and visible in all light conditions.
The Result
Once the graphics were in place, the whole shop looked brighter and more inviting. You can now see the meal deal offers clearly even in daylight, and the design ties in nicely with the Churchill’s branding. It’s a good example of how thinking about placement can be just as important as the design itself.
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