The Watch Competitions
Show-Stopping 5-Metre Sign
Client Overview
The Watch Draws is a fast-growing business specialising in high-value watch and vehicle competitions. As part of their expansion, they secured a large warehouse space to showcase premium cars ahead of live auctions - a space that needed to look impressive, professional and on-brand from day one.
With vehicles of this calibre on display, first impressions weren’t just important – they were everything.
Objective
To transform a blank, industrial warehouse into a bold, high-impact showcase environment that reflected the quality and prestige of the vehicles being auctioned, while creating a strong visual focal point for content, promotions and live reveals.
This project came to Signs Express Dartford under pressure. All of this needed to be delivered to a very tight deadline.
The client phoned in after their original signage supplier dropped out at the last minute, leaving them with:
Just one week to design, manufacture and deliver the signage
A large, empty warehouse with no existing visual impact
A requirement for a statement sign that would work both in person and on camera
A very large scale installation - no margin for error
Time, scale and expectations all collided at once.
The Solution
Signs Express Dartford worked closely with Jack at ION-ESS Ltd to deliver a premium illuminated signage solution that would completely transform the space.
The chosen solution was a bespoke aluminium sign tray, measuring an impressive 5 metres wide by 1.8 metres high, featuring:
Built-up 3D lettering
Halo illumination to create depth and drama
Clean, modern finishes suited to a high-end automotive environment
The halo lighting added a subtle but powerful glow, elevating the brand presence while ensuring the sign photographed and filmed beautifully -- essential for auction previews and online promotion.
Results
The transformation was immediate.
A previously empty warehouse now has a clear focal point and brand presence
The signage sets the tone for premium vehicle showcases and auctions
The illuminated feature enhances the space for both visitors and digital content
Most importantly, the client was able to move forward with their launch plans without delay
What could have been a last-minute disaster became a standout feature of the space.
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