A National Brand Refresh is all in the Planning

On 14th February, in a nod to its founder, NLP changed its trading name to ‘Lichfields’. The move, which was in the pipeline for several months beforehand, was combined with a completely new vision for the company’s corporate identity and meant that all eight of their offices had to be wholly refreshed – a job that was awarded to the UK and Ireland’s leading signs and graphics company, Signs Express.   With the requirements stipulating that the refresh take place across the country simultaneously, ready for launch on the morning of the 14th February, Signs Express was the obvious choice with the company’s network of 65 franchised businesses across the UK and Ireland. On the evening of the 13th February, seven Signs Express centres began installing all the various interior and exterior brandings that they had spent the previous weeks designing and printing.    Rick Nurse, Business Development Manager at Signs Express (Leeds), was first approached by Lichfields and subsequently co-ordinated the speedy roll-out of the signage across eight sites. Rick commented, “One of the great benefits of being part of a network is the potential to work together and complete much larger projects that a lone signage company would not be able to manage. This was a momentous project for Lichfields and a great honour to be a part of it!”   The seven Signs Express’ involved in the print and installation alongside Leeds were Falkirk, Manchester, Newcastle, Reading, Croydon and Cardiff. The network combined forces to remove and replace the existing signage simultaneously at Lichfield’s offices up and down the country, creating a great surprise for employees when they turned up to work the next day.    “Rick was a pleasure to work with,” Rebecca Thomas, Associate Director (Graphic Design), stated. “He co-ordinated the production and installation seamlessly, whilst keeping in regular contact with us throughout the process so that we knew everything was on track. We have received very positive feedback on the work Signs Express completed for us.”   Signs Express has 65 centres up and down the UK and Ireland, making the company the perfect choice for coordinated rebrands across multiple sites. Give your closest branch a call today to see how they can help you with your signage projects large or small.