Celebrity Edge was voted the best new ship award in 2019. It is an edge class cruise ship operated by Celebrity Cruises. She is currently the largest ship in the fleet. Celebrity Edge was a huge project in which we created a variety of signage for the company. To begin with we were approached by a marketing agency 'Frontpage' in Glasgow for this fabulous opportunity. We were responsible for the concept, design and installation of the sign.
Our main attraction was the freestanding illuminated logo which stood at 2.3m high x 1.8m wide. The impact of the sign was instant as passengers walked through the cruise terminal which gained a hugely positive response. We had to come up with a solution to make the word “Celebrity” float above the rest of the sign. We decided to use 10mm acrylic with the text etched and illuminate it from the edge. The sign also needed to be easy to dismantle and move as there was a complex schedule with other cruise operators using the terminal. The top half of the sign simply lifts and divides the sign into 2 pieces. It meant we could easily remove the sign and replace it when needed. The sign was also illuminated on both sides. The sign has an aluminium sub frame and powder coated aluminium returns and it is illuminated using 6000 Kelvin LED’s to give a nice bright white light, as the client was very keen to avoid the lighting looking too warm. As well as our main attraction, we also designed 80 Foamex Signs, 20 window graphics, 20 roller banners, 24 gloss posters and 19 projecting banners/flags. With the team's hard work, we created a striking design and are very proud to say we did that! Review from client - “Another huge thank you from everyone at Front Page! As you know, all your team’s hard work and commitment to the whole project was such a wonderful help to us - Celebrity Cruises were delighted with how everything looked which was the aim and it definitely hit the mark!”