Celebrity Edge

Our main focus was a freestanding illuminated logo, designed to make a statement the second you saw it. The finished piece stood 2.3 metres tall and 1.8 metres wide, so it had real presence.

We wanted the logo to do more than just light up, it had to feel premium. To achieve that, we engineered a “floating” effect for the word Celebrity. It sounds simple, but making letters appear to hover above the rest of the sign took a bit of thinking. We used 10mm etched acrylic, lit from the edges, to give a clean glow without visible fixings.

One of the key requirements was flexibility. The cruise terminal hosted several different operators, so the sign had to be easy to move when needed. Our solution was to design it in two parts. The top section simply lifted off, allowing the sign to be dismantled and reassembled quickly.

Behind the scenes, it was all supported by a strong aluminium subframe with powder-coated returns for durability. For illumination, we used 6000K LEDs for a bright, crisp, and neutral white and to avoid the yellow warmth that can sometimes clash with corporate branding.

The result was something sleek, robust, and practical enough to handle a complex event schedule without compromising on appearance.