Made to Measure Sign for Merit: SX Newcastle x Smith Trade Signage
ABOUT THE CLIENT & THE BRIEF
Merit are disrupting the construction industry with their offsite manufactured products, using advanced technologies to innovate and build better buildings. They specialise in building technically complex buildings offsite in their factory with digitalised manufacturing, reducing the lead time by around two thirds.
To call attention to their Cramlington-based factory, Merit needed a large exterior sign featuring their logo within a specific budget. The factory is one of Europe’s largest offsite manufacturing facilities at 314,000sqft that serves as a home for their ‘Design and Manufacture’ approach –so the customer wanted to highlight its presence on the industrial estate where it’s located.
- Built-up letters: selected for their 3D look and impact from long distances, we created a set of large built-up letters for the customer’s logo.
- Illumination: We also proposed illuminating the letters, to give them even greater impact and appeal, especially at night.
- Installation at height: Due to the height of the building, Signs Express Newcastle needed to use a cherry picker to fit the sign.
No project is without its challenges, and for this project it was ensuring that each of the letters was spaced correctly when fixed onto the building’s cladding. Thanks to the attention to detail and expertise of our team, we were able to achieve a fantastic result for Merit.
Despite the challenges of this project, we’re delighted Merit’s factory now boasts a high-quality, impactful sign that achieves their desired outcomes. Thanks in part to our partnership with trade signage suppliers Smith Trade Signage, the sign, elevated 20 metres up on the face of the building, calls attention from across the industrial estate and raises the profile of the business within the local community.
From Adam Greaves, Managing Director of SX Newcastle
“The communication and support from Smith’s sales team was very helpful, ensuring a smooth process from start to finish. The signage came very well packed, and the quality was fantastic. [It] looks great and achieves the commanding presence our client was aiming for.”
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