OUR WORK
McKeag & Co Solicitors
We recently worked with McKeag & Co Solicitors on a project that’s already turning heads around Newcastle. The firm wanted to raise awareness of their services, and rather than relying purely on digital ads, they decided to use something that’s always on the move — their company cars.
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The brief
McKeag & Co wanted their vehicles to make an impression, not just blend into traffic. They were looking for a design that felt professional but also stood out enough to get people talking. We spent time with them going over colours, finishes and ideas to make sure we struck the right balance.
The final concept used their signature blue, a colour that already carried their brand identity. It’s clean, confident and instantly recognisable, which made it perfect for the design.
Our Approach
We wrapped the fleet using Avery cast wrapping film — a high-quality material that’s great for durability and colour accuracy. The graphics were printed using a full solvent process, which helps the colours stay bold even after years on the road. To keep the finish looking sharp, we added a protective overlaminate to guard against scuffs and fading.
Each car was wrapped carefully by our in-house team, paying close attention to panel lines, door handles and trims. Vehicle wrapping is all about precision — if one section is off, it can throw the whole design out. So, we took our time to get every detail right.
The End Result
Once the fleet hit the road, the impact was instant. The wrapped cars were hard to miss — bold, smart, and on-brand. Within weeks, McKeag & Co saw their website traffic jump by 34%, a clear sign that people were taking notice. When you think about how many eyes a vehicle catches in a day — sometimes as many as 3,000 people per hour — it’s easy to see why this kind of advertising works so well.
This was one of those projects that reminds you how effective simple, well-executed branding can be. There was no overcomplication, just a clear idea and a client who wanted to do something different. We love working on vehicle wraps like this because they combine creativity with practicality. It’s a mobile advert that never stops working, and when done right, it can make a massive difference for local businesses.
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