Simply Race Venue Branding Launch

Simply Race came to us with a clear goal: to make a strong first impression at their Manchester launch.

They needed eye-catching fascia signage and window graphics that would capture the energy of their racing experience while maintaining brand consistency throughout the site.

Lee, who had worked with the client in the past, carried out the site visit and took full measurements. During the visit, we met with the team to discuss what they wanted to achieve and how the space would be used. Using Simply Race’s brand guidelines, we created design concepts that aligned with their look and feel and worked across different areas of the venue.

We delivered a signage scheme that included:

• Contravision Window Graphics - These one-way graphics offered bold, street-facing visuals while keeping the inside space private, grabbing attention from anyone passing by.
  
  
• Fascia Signage - Black ACM panels, finished with acrylic letters and vinyl, gave the exterior a clean, modern look that aligned with their established brand.
  
  
• Internal Wall Graphics - We used high-tack printed vinyl to transform the interior walls, creating a dynamic space that reflected the high-speed atmosphere of the venue.

• Desk Panels & Car Decals - Full-colour printed desk panels and white vinyl graphics on the simulator cars carried the branding through every corner of the space, even the finer details.

The venue delivers a bold visual identity that’s instantly recognisable as Simply Race. Each signage element played a role in pulling the space together, from the external fascia and window graphics to the interior finishes. Brand colours and typefaces were used consistently across the site, reinforcing their place as a leading name in sim-racing. Everything was delivered to brief and to spec, ready to welcome customers from day one.